Tag Archives: Mattel

American Girl Beforever Maryellen Larkin from the 1950s and Melody Ellison from the 1960s!

4 Jan

Rumors always spread like wildfire in the American Girl fan community. This is partially because American Girl fans often do their homework and find new leaks that start rumors. We have a lot of excited and eager fans. American Girl keeps us all on our toes. We can’t help it. We love this 18″ doll franchise with the historical dolls and contemporary lines that actually reflect real girlhood (rather than Monster High and Barbie dolls). Since the Digital Revolution, fans have been finding information about future dolls easily. Nowadays, the “surprise” American Girls are not really so surprising to most fans anymore.

Either the fans are excellent sleuths, or American Girl, LLC sucks at keeping their product ideas under their hats. If they had competition, they would really be in trouble because it is so easy to find out what they are releasing. But since they don’t have competition, I guess it really doesn’t matter. They have the strongest hold on the 18″ doll market.

It somewhat benefits fans when they know all of the information beforehand. For starters, American Girl is so expensive. When fans learn about new dolls, they know to save their money. By the time the new doll is released, fans will be able to get her as soon as she comes out rather than having to wait until she’s released to try and save up. If we had to wait to hear about new dolls, it would be hard on the pockets. By the time most of us would have saved up for one doll, another one would be on the way. The American Girl “sleuths” have actually been of serious use to the American Girl fanbase. I think American Girl feels the same way. When they release a doll, the doll sells faster the day of release when fans know about the doll ahead of time. I think this is why American Girl isn’t as tight with their information. They seem like they kind of want fans to know some of their secrets.

The only sad part about knowing all of the information beforehand is how it influences the kids. When I was watching “Good Morning America” for the Girl of the Year 2015 release, it was both funny and sad that the girls already knew what the doll was like. The American Girl, LLC president asked, “Do you girls know why you are wearing aprons?” And they all responded, “Because she bakes.” I don’t know why that was so sad for me, but it was almost like a child already knowing their Christmas presents before they even open them. It was like taking a child to Disney World and they tell their parents they know the real name of the man behind the Mickey Mouse costume. The magic, no, the childhood, is gone. It is so hard to surprise children today, thanks to the internet.

On the other hand, at least kids know their options. When the kids know a new girl is on the way, they will think carefully about the doll they want. They will also be able to tell their parents in advance the doll they want before she is released, which helps parents save carefully. Again, this benefits parents and adult fans mostly, who have to pay for the dolls. Well, this may also benefit those girls who save up their birthday and allowance money for dolls, too.

All of that being said, recently a new slew of American Girl rumors have resurfaced.

There are rumors about not one new Beforever character, but TWO new Beforever characters. No one is certain whether the two girls are the same, whether they will be part of the same collection (though American Girl has stated they are not doing the “Best Friend” thing again), or whether one of them is being discarded for the other. We do know that both girls sound interesting and that at least one new doll will be added to the new Beforever line within the next two years.

The 1950’s Strawberry Blonde Character, Maryellen Larkin

American Girl is all set to release Maryellen!

American Girl has stated, “She’ll inspire your girl to follow her heart instead of the crowd”, so she seems like the type of character that marches to the beat of her own drum.

American Girl Publishing, American Girl’s business website, goes into detail about her personality:

“Maryellen Larkin is an enthusiastic, imaginative girl growing up
in the 1950s—the era of poodle skirts, sock hops, and exciting
new steps in space travel! She longs to stand out but often feels
lost in the shuffle of her big, busy family. Her favorite TV shows
are Davy Crockett and the Lone Ranger, and she dreams up
episodes where she gets to be the hero. She finds fun ways
to help others, and even uses her birthday celebration for a
special cause—which ultimately puts her in the spotlight and
makes her stand out from the crowd!”

So, she’s another attention-seeking character like Rebecca and Cecile. XD That seems to be what they’re trying to sell to kids today.

From the boxed set, we learn that she is from Daytona Beach, Florida.

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Maryellen

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Such a beauty! It looks like they changed her starter outfit. I like the original dress better (and I liked the fact that her hair had more of a “red-ish” color in the prototype too), but she’s really cute and I want her!

Valerie Tripp is the author of the three books set for Maryellen. I love the way Valerie Tripp writes. She was the author of Felicity, Josefina, Kit, Molly, and three books for Samantha.

So far there are three books for “Maryellen” up for order:

The One The Only

maryellen book 1

Maryellen Larkin is nine years old and longs to stand out, but in a family with five brothers and sisters it’s easy to get lost in the shuffle! A painting mishap gains her some attention, but not the kind she’s been longing for. Being invited to stay in at recess and practice her handwriting earns Maryellen a new friend, but what does that mean for her old friendships? Then, Maryellen is wishing for a white Christmas like the ones in the movies (not very likely in Florida!). Will she find a way to make her dream come true?

Taking Off

maryellen book 2

Turning ten is a big deal, and Maryellen Larkin wants to celebrate it in a very special way. Will she choose a western theme or decide on a superstar celebration, or will the event turn out to be something even Maryellen doesn’t expect? And which party participant surprises her the most? Then, Dad comes home with a silver surprise and big plans for a family vacation. On the trip, what will Maryellen discover about Joan and her wedding plans? What will Maryellen decide about her own plans and “flying high?”
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 What if you suddenly found yourself in Maryellen’s world during the 1950s? How would your life be changed, what would you do to fit in—and, more importantly, what would you do to stand out? Join Maryellen on an adventure where the two of you can put on poodle skirts and head to a school dance (they were called sock hops back then!), enter a contest, or take a trip in a streamlined silver camper that looks like a rocket ship! Your journey back in time can take whatever twists and turns you choose, as you select from a variety of exciting options in this multiple-ending story.

Someone has done an entire review of Maryellen’s COMPLETE COLLECTION! Check out some of the items that will be sold!

Several things concern me:

  1. How expensive the playsets are! The TV console is $90! Uh-uh.
  2. The quality. What happened to the days when tables would actually be made of wood, and lunch pails actually felt like tin lunch pails? Velvet would be velvet and buttons would actually button?
  3. Maryellen’s play shirt doesn’t button like Kit’s Meet sweater used to. I really wish it did. Or at least put the Velcro in the back of the shirt. I just don’t personally like it in the front. :/
  4. I’m also disappointed that the TV console set is plastic. The encyclopedias are stuck to the tv console and so don’t seem like literal books. 😦 That’s no fun if you want to put them somewhere else, like on a desk or something…
  5. I also hate that the scarf is sewn together. That’s no fun. I would like scarves I could tie in funky bows and loops.
  6. All of the buttons on the jukebox don’t work. That kind of bothers me a bit because it doesn’t make playtime easy. First, you have to figure out which combos work first. I hate playing around with things and kind of want to make the most of the whole item. That completely turns me off from the jukebox.
  7. Most of them seem focused on the living room. Not much attention was given to a birthday set or the school set. I also would’ve liked some “character” items. Maryellen likes drawing cartoons from what I know and she likes rocket science. She also likes Davy Crockett and the Lone Ranger. I was perhaps hoping she’d have some character-story-ready items that introduced her to people and not just standard 1950’s items people could grab from the secondary market or make themselves. Kit had a baseball outfit and a camera for reporting. Addy had her doll Ida Bean. Maryellen only has a TV…It doesn’t seem like she will come with anything that pertains to her personality which is disappointing for me.
  8. Where is her bedroom set? No bedding? I was hoping that would come soon…

But other than the things I mentioned, I’m loving the ’50s theme. And I’m so glad they didn’t grab for cliches too much, like over-emphasizing poodle skirts by making each outfit have a poodle on it. This feels more authentic.

I’m so happy to see another ponytail red-head in the American Girl’s Beforever line.

Favorite things so far:

  1. TV console that actually plays a program. That’s just amazing. It’s cool that the music actually plays on the console, if I’m hearing correctly. My only question: Does this tv set play without an ipad or with different tablets like an ipad mini? If not, I may not like this playset as much…
  2. TV guide is so authentic and amazing.
  3. Maryellen’s mint green purse.
  4. I like the classroom set (though I would’ve loved a desk along with it).
  5. The let-out bed. I like that little detailing.
  6. Red hair! Strawberry blonde hair! Yay!
  7. Maryellen’s capri pants and school outfit. They are cute and authentic. Most of Maryellen’s clothes are appealing.
  8. Her hair set. Those curlers are really authentic, especially with the hair cap to keep the curlers in place.
  9. The lamp actually comes with batteries and lights up. Really cool.
  10. Haven’t seen the diner thoroughly, so I need to see it completely to really say I love it. But so far, I like what I hear. 😉 It has a lot of little details and accessories and that says fun to me.

The 1960’s African American Character, Melody Ellison

Melody has arrived! American Girl Publishing goes into detail about her personality:

“Melody® is a sweet, hopeful girl who loves to sing. She’s growing up in Detroit in 1964, a city filled with big dreams and big changes—from Motown to the civil rights movement. Melody is inspired by her family and by leaders like Dr. Martin Luther King Jr. After experiencing discrimination for herself, she decides to add her voice to those who are speaking up about equality and making things better in her community.”

She has the Sonali face mold, shoulder-length hair, and brown eyes! Lovely!

Her collection has been posted at americangirl.com! She has many beautiful items!

Some of the things I love:

  1. Holiday dress and coat! It has been a while since I’ve seen an American Girl outfit with that quality. The gold is lovely and stands out to me. It is very sophisticated and very period-ready. And I’m so happy it isn’t pink or some fruity pastel color. That seems to be the trend in Beforever and it is annoying.
  2. The recording studio peaks my interest. The detail is very interesting and educational. I’m super impressed with it. I would like to add Melody’s piano with it. 😉
  3. I love the “picnic” playset. I’m glad they made a table and chairs for Melody, something missing with Maryellen. I love all the pieces that go along with the set.
  4. Melody’s pink floral dress is actually really cute! Though I’m not a fan of pink, the color is really flattering on Melody.
  5. Bo! I love that cute little doggy.

Things I’m disappointed about:

  1. I really was hoping for a 1960s salon and spa to go with Melody since it was so significant in her story. Instead, American Girl released a “Truly Me” salon. That’s fine, but it isn’t historical.
  2. Again, just like with Maryellen, very few character items. Melody has more character items than Maryellen, but I was hoping to see some items related to her love of gardening…
  3. The collection seems small, like it’s missing something. All of the Beforever characters’ collections have down-sized. In Melody’s collection, there aren’t any “school” items, which is really disappointing. I guess I could easily put Maryellen’s school items with Melody.

The collection is new, so there is plenty of room for it to grow. Time will tell.

I love the doll, though!

I’m surprised, though, that some of the responses from fans have been negative. A lot of people are disappointed. 😦 Which is bad. American Girl already thinks black dolls do not sell. In fact, most people think black dolls are ugly and don’t sell well in general.

I was really hoping this doll would be really appealing to many people. But so far, some fans have stated several disappointments:

She doesn’t have dimples. I don’t know why anyone ever expected her to have dimples. I know the girl on the cover has dimples, but so did Caroline’s cover girl. At one time, Kaya’s illustrations showed us a dimpled girl. But neither of the dolls turned up with dimples and instead went with a more “American Girl” look. Felicity’s covers always showed a girl with freckles, but the actual doll never had them. So why did people expect her to be any different?

Maybe that’s just it. To most people, she doesn’t look unique and so she isn’t appealing to most consumers. I’ve honestly felt that way about the dolls American Girl has been releasing lately. But I mostly collect the dolls with stories to tell, so I found Melody to look very unique. For those who are interested in the Truly Me line, she may remind them of #47. She has the Sonali mold except she has textured hair. I thought this mold was a favorite among fans. Guess not after the finished product. Some people were saying they wish she had the Josefina mold instead, which probably would’ve been more unique considering there are no dolls of color with that mold. Then again, people would be saying she doesn’t look “black enough” and that her features are just like a “white girl’s”…

The negative responses are bad for those who are hoping for more diversity in the future. Maybe this isn’t anyone’s idea of diversity, considering she looks like other dolls most fans have collected. I suspect that most fans are looking for dolls that have something unique about them, which is the only reason they will purchase a doll. Many are underwhelmed by her. If Melody doesn’t get a good response, her sales will decide the fate of any dolls of color in the future. This seems to be a test doll for American Girl. They didn’t want to risk making a modern doll, because they rely on those yearly sales to keep the brand afloat, but they wanted to see if this could be a success. Unfortunately, it doesn’t look like it will be.

Her hairstyle looks odd. I was personally all for the braids. I was reluctant about the flipped hair. But after seeing her, I think it’s cute. Some people don’t like the bangs and feel they are too short. But looking at several pictures below, it looks like the bangs vary.

People who asked for an Afro…You just don’t really know 1960’s history, especially in the North. NO little girls walked around with Afros. MOST little girls had their hair in braids and, for special occasions, their hair straightened with a hot comb. Look at pictures of little girls in the 1960’s. You hardly EVER see them with Afros.

Her features look Caucasian. I’ve heard people tell me she doesn’t look black, which is ridiculous. Most of the dolls in the company don’t look like their ethnic background in every way. Josefina’s face mold has been shared by White girls, and it was originally designed for a girl of Mexican heritage. So why make a big deal about it?

With these ridiculous complaints, it’s no wonder American Girl hardly EVER releases dolls of color.

I just think American Girl should’ve reached out to fans more about their wishes. They should’ve had votes on several prototypes before the final project. This is a big deal. This doll will decide the future of American Girl dolls of color. This doll could also affect their 3rd and 4th quarter sales. Their sales have already plummeted 13%. If this doll doesn’t do well, who knows how this will affect the company. We are going to see smaller and smaller collections. They really should’ve made sure this doll was a major hit.

Maybe the doll could sell on her era alone, but I’m so sad that many people don’t feel compelled to buy her. 😦 Let’s just hope that some people change their minds when they see her in person.

I think the book gave people too many expectations. Then there were too many spoilers. They probably should’ve waited to release the book with the doll. With people having such high expectations, everyone was bound to get disappointed.

I’m personally happy she looks like a normal girl and not some made-up model (like Lea Clark, Grace Thomas, Caroline). I was missing Molly so much because she was one of the few dolls that looked like a normal little girl.

What do you readers think? Check her out at americangirl.com and let me know!

melody

CBS News takes lovely pictures of Melody's collection! (I was hoping for a Salon and Spa though)

CBS News takes lovely pictures of Melody’s collection! (I was hoping for a Salon and Spa though) Meet Melody!

Melody's Motown dress-CBSnews photos

Melody visits Motown! She loves to sing.

Melody

Melody's picnic set

I’m so happy she has braids here! So adorable! This is her picnic set.

Melody bedroom set-CBSnews photos

Melody’s bedroom set! Maryellen doesn’t even have a bedroom set yet…

Melody holiday coat Melody's holoday dress

 

American Girl Publishing website says that “she will lift her voice and sing out.” Her full description:

Melody® is a sweet, hopeful girl who loves to sing. She’s growing up in Detroit in 1964, a city filled with big dreams and big changes—from Motown to the civil rights movement. Melody is inspired by her family and by leaders like Dr. Martin Luther King Jr. After experiencing discrimination for herself, she decides to add her voice to those who are speaking up about equality and making things better in her community.

NoOrdinarySound

 

No Ordinary Sound: Melody can’t wait to sing her first solo in church! What song will she choose? She gets advice from her big brother, who has his sights set on being a Motown star, and she gets inspiration from the words of Dr. Martin Luther King Jr. Melody’s also inspired by her older sister, who’s home from college with new ideas about making life fair. What isn’t fair is their cousins’ struggle to buy a house. Melody learns that they’re not welcome in certain neighborhoods because they’re black. Just as Melody’s ready to sing, an unimaginable tragedy leaves her silent. Can she find her voice when it really matters? 

Alternate synopsis: Melody is an optimistic, enthusiastic girl growing up in Detroit, Michigan during the Civil Rights Movement of the 1960s. She is excited and proud to share a special surprise with her family—she’s been chosen to sing a solo for Youth Day at her church! But what song will she choose? She gets advice from her big brother, and is also inspired by her older sister, but it’s the inspirational words of Dr. Martin Luther King Jr. that help her pick the perfect song. There are many unfair things happening during Melody’s time, even to people in her own family. But it’s an unimaginable tragedy in the South that leaves Melody silent. Who can help her lift her voice and sing—who will inspire her to “keep stepping”?

NeverStopSinging

Never Stop Singing: Melody Ellison just turned ten, and she’s dreaming of new ways to make her community a better place! When her pastor issues a New Year’s challenge, she decides to fix up a neighborhood playground and plant a garden. But when her friends put her in charge, Melody finds out just how hard it can be to lead. From opportunities of a lifetime in Motown, to learning what it means to not give up in the face of setbacks and adversity, Melody discovers that working together makes everyone stronger.

MusicinMyHeart

Music in My heart: What would it be like if a girl suddenly found herself in Melody Ellison’s world in the midst of the Civil Rights Movement of the 1960s? Together, she and Melody could speak up about fairness, join a demonstration, volunteer with a civil rights group, or even use her voice to sing backup for a Motown musician! Readers’ journey back in time can take whatever twists and turns they choose, as they select from a variety of exciting options in this multiple-ending story.

The last name ELLISON brings to mind the Ralph Ellison book Invisible Man published in 1952. The book addressed many issues African Americans were facing in the early 20th century through a character who calls himself “invisible”. This excites me more!

Melody also has a movie that is supposed to be coming soon. American Girl already had auditions and picked the girl who will be playing Melody’s VOICE (another girl will play as her character)! She will be the first American Girl of “Color” to have her own movie!

Melody’s movie is set to be an Amazon exclusive “special” release. The movie is called Melody, 1963: Love Has To Win, An American Girl Story !

The project falls under a multi-year, mulimillion dollar production deal Amazon inked earlier this year with Mattel subsidiary American Girl to produce four live-action specials based on the company’s popular American Girl line of dolls and books.

Denise Lewis Patrick, author of Cecile’s books in the Marie-Grace and Cecile series, is the writer for the new Beforever character.

For Black History month, Melody might be able to introduce children to the Civil Rights Era from a child-size perspective:

—->American Girl Has Three Characters That Represent Black History

To read more about future possibilities regarding African American characters in American Girl—>Future African American Dolls

In Conclusion…

Are you excited about the new red-haired character and another African American character? Are you excited about the possibility of four new movies?

I love the idea that they finally created another red-haired girl. There are none in the Beforever line. As an African American, I also like that more African American characters are being added to the line. But am I the only one a little disturbed by the fact that there are no Asian girls in the plans? We have had two beautiful African American characters as lead characters in the line already. Felicity was the only other lead red-head in the line, so I can see why they are trying to make another one. Emily was only a best friend doll. Ivy was also barely acceptable as an Asian character, and yet, she was the ONLY Asian character ever released in the historical line. It’s sad really.

Want to see a funny video about the exclusion of Asian American dolls?

http://www.nbc.com/saturday-night-live/video/asian-american-doll/2836284

Well, I’m going to try my best to be positive about the new releases instead of thinking about what American Girl didn’t do right. Think positive…Think positive…

Leave me a comment and let me know what you think about the releases!

14 Ways Mattel Can Screw Up a Doll Line

18 Sep

I have been a fan of Mattel products since I was a little girl. At the age of six, I enjoyed endless hours of “Barbie Time” on Saturday mornings when I didn’t have to go to school.  I have been a supporter of them for YEARS. Even as an adult, I still collect their products.

I have been a collector of the Barbie doll, Generation Girl Barbie, Diva Starz, Polly Pocket, What’s Her Face, Flavas, Myscene, American Girl/Girls of Many Lands, Monster High, and now Ever After High. I’ve always been swept up in Mattel’s products immediately. They always have captivating ideas to work with when they first release a doll line.

But while I am a fan of Mattel’s doll lines, I have slowly but surely come to be frustrated with the ACTUAL company. I am not a fan of Mattel. I love their ideas, but I hate their maintenance practices. I collect many other dolls, like Liv, Ever Girl, Lisa Frank, Magic Attic Club, Global Friends, etc. Though many of those dolls weren’t as commercially successful as Mattel’s dolls, their companies have been much more decent. Sure, many of their doll lines didn’t last, but many times they never came back making the same mistakes over and over…

I also collect Bratz. Bratz have something that the other doll lines don’t have. MGA used to be that top-notch company that would listen to fans and implement change without destroying their doll franchise. Though lately, they’ve been headed down the same road…once they got a new team on board…

With Mattel, despite the many cool ideas they come up with, in the long run, Mattel follows one similar pattern that ends up destroying many of the beautiful lines they make.

On a positive note, unlike other companies who fail and give up, I admire the fact that Mattel doesn’t give up after they fail. They may lose one doll line, sure, but they always come up with new lines, and just try it all over again. And I always get sucked up one more time.

But then, the results always turn out the same. Why? Well, while Mattel is always making superficial changes and inventing new ideas, they never really change the CORE issues before they move on to new lines. The core issues may never be present from the beginning, but oh boy, I always start to hear the same complaints from fans later down the line. Many of these fans are not usually familiar with Mattel’s tactics and don’t often recognize why things are going so sour. But people who have been fans of all of their doll lines always know what to expect from this company.

It’s even more evident when Mattel’s sales have dropped. They have these “fail-safe” tactics that they feel will get them quick money, even if the ideas end up destroying the line in the long run. I call this moment the “Panic Strategy”. They come in 14 different forms.

To me, they are 14 ways Mattel Can Screw up a perfect doll line.

Attack of the Pink
Attack of the Blondes
Our Main Character is a Loser, so they’re Fired
Attack of the Tacky
Books and Blogs, Who Cares if they don’t add up?
Retirement and Poor Replacements
Inaccuracy, When Nothing Makes Sense
Failing Up-Grades
Flunk the Boys
The Red-Headed Curse
Everybody Sings and Dances
We’ll Never Be Rebels
Cheap Quality
Mattel Doesn’t Listen To You

1) Attack of the Pink

This is one of Mattel’s iconic “Panic Strategies”. Since their success of “pink” Barbie, they have deduced from Barbie’s “pink” success that girls must love pink an awful lot. It must be true for Mattel because all of their most successful dolls wear an awful lot of pink. The problem is that Mattel may see the success of ONE doll and apply that same color to the WHOLE LINE.

Though “pink” is a popular color among girls, I’m not going to say that every doll who wears pink will sell. This is where the strategy fails every time.

There is only so much pink a company can do before it gets redundant and sickening. Pastel Pink is a very frilly color that is hard to keep clean. Even though girls like it, it always ends up in the trash bin. The over-emphasized pink stamps out individuality and variety. It also sends out the message that everything “girl” should be one “pretty” color that identifies a gender, though we all know that “pink” began as a boy’s color…

I’m going to show you how often this happens using five examples: Diva Starz, Myscene, Monster High, American Girl, and the Barbie doll herself.

The Diva Starz line began as one of the first “diverse” lines that Mattel ever came out with. At the time when Diva Starz arrived on the scene, many companies wanted to make dolls that celebrated diversity instead of dolls that celebrated “white supremacy”. Mattel, unfortunately, had the reputation of highlighting blonde white dolls over ethnically diverse dolls. Diva Starz was their original plan to rid itself of that reputation. They were inspired from the Spice Girls, a very diverse pop music group.

Diva Starz began with each girl wearing their own unique color. The only girl who wore a whole lot of pink was Alexa. The other girls wore their own signature colors. Mattel usually starts off this way.

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Unfortunately, I suppose, the signature color thing “limits” the company’s creativity, so this ends up changing in the end all the time…

And what color did it change to? Well, the moment the Diva Starz’s sells started plummeting, what did they release? Another doll in pink! In fact, they translated pink to all their characters, no longer displaying the same diversity they began with! Instead of succeeding, however, it just made sales plummet faster until Diva Starz was a thing of the past. I am so happy that Diva Starz didn’t continue with Mattel because the pink would never end! I enjoy finding even more diverse clothes for them.

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Myscene was another doll line that followed Diva Starz in the same tracks. Myscene began as a competitor to the popular Bratz dolls in 2002. Again, Mattel was still trying to remove their reputation of being a “white supremacy” doll company by creating another diverse line of dolls. This time, however, many little girls had stopped playing with dolls much sooner than generations before. Many little girls were more interested in pop singers. Barbie was getting too “babyish” with all of the pink. The Bratz related to modern girls. So Mattel came with their “mature” doll line, Myscene. Myscene were prettier versions of the Bratz and more stylish versions of Barbie. They were very multi-faceted and not stereotypical at all. They had their own diverse personalities and interests. Their fashion styles had many urban details. They were meant to portray New York styles, which they did quite well. Even though they were still Barbies and Barbie was still the lead character, they almost didn’t feel or look like Barbies. Barbie didn’t wear pink. She wore many various colors, most of which were not pink.

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But then the lawsuits came from MGA. This put a damper on the doll line. Mattel was losing money from these court cases and sales began to plummet. What was Mattel’s solution? To replace Barbie with Kennedy. Now, they thought this was a good idea. Their logic was that Myscene was still too “connected with Barbie”, which they thought was the reason behind Myscene’s plummeting sales. So they decided to get rid of the lead character, Barbie. And who did they replace Barbie with? Someone who had a different name, but was MORE BARBIE-like than the original Barbie! Kennedy wore a heavy dosage of pink! Next thing we know, the Myscene line is re-vamped to include this heavy dosage of pink, destroying the mature and urban feeling of this line. They really missed the point entirely.

I know, she looks like Barbie

I know, she looks like Barbie

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Monster High is another good example. Monster High began as a freaky cool line. It took off unexpectedly a few years back. It began as a diverse ghoul line. What made this line so unique was that no one was human. This line didn’t have the same “cultural” problems the other lines had. No one was Caucasian, African American, Asian, Hispanic/Latino, Native American, or anything else. This line avoided the same cultural pitfalls many doll lines have. Each doll had their own signature colors. And the best part? The lead character, Frankie, did not wear PINK! It appealed to “darker” people, those attracted to “darker” themes. It was fitting for Halloween. Halloween colors don’t tend to be pink…

Frankie USED to be the main character. Now it appears the pink-fluff vampire character, Draculaura, is the main character. I mean, she was the lead in almost every movie. Frankie almost seems like an obsolete member. After the popularity of Draculaura, because suddenly everyone is obsessed with vampires, PINK became the new “it” color. And it seemed like every character that came after sported more and more pink.

Fairy-tale dolls, particularly Disney’s dolls, are heavily cutting into the Monster High market. With that, Mattel has once again used its tactic of Attack of the Pink.

While GiGi Grant’s sister looked more original and cool, she never got a doll. But here comes Miss Pink GiGi with her boring and unoriginal doll.

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Not that Monster High doesn’t have enough Were-Cats, but one of their additions to the line also sports pink.

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They even thought they could get away with making a serpent’s hair PINK! What snake in the world is pink?

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They have so many dolls sporting pink more than any other color, this line is hardly feeling like a “dark” and “edgy” ghoul line anymore. But what really makes the whole thing obvious is the complete change they made to characters that were never originally “pink”. One character: Howleen

Howleen’s original hair color was orange. She was meant to be original and spunky-not like the other girls. She had the edge that made her stand out. But no. They had to go and turn her into a less original character by changing her hair PINK! They took the original detail, the thing that made this doll stand out, and threw it away.

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It’s a bit sad. I really thought Monster High would be the line that would break the pink mold. I guess not, since apparently that’s all girls seem to like nowadays, according to Mattel’s demographic research.

American Girl has even jumped on the trend. American Girl is supposed to be a doll line focusing on bringing timeless stories about girls from the past to the future and relating it to girls of today. These stories are better highlighted with matching dolls. The doll line used to be filled with authentic and period-accurate clothing that could impress even the most skeptical historians, such as myself. It came in various colors and fabrics. It expressed the diversity of the characters, as well as educated children about fashion from the past. American Girl also consists of contemporary dolls that represent the girls of today. They also came with an array of clothing and accessories. Girl of the Year was once just as diverse as the historical line.

But suddenly, just recently, American Girl decided to dye everything in pink. From their 2014 Girl of the Year, whose wardrobes are drenched in pink, to over half of their historical dolls, Pink seems to be the signature American Girl color. Even the packaging has been changed from red to PINK. Instead of hitting off the ground, it’s really hurting American Girl. Mattel’s profit reports showed a sharp decline stemming from the re-vamped Historical line. I’ll bet it’s because of the pinkness.

There are so many colors in the rainbow. Many items in the past may have never been pink. And today, we have so many various colors in our stores! So why constantly shoot for pink? They even stuck Kit, a character who supposedly hates pink according to her story, in pink! Girl of the Year 2014 is model pink!

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Mattel will do anything to insert its pink paradise. Apparently, they think pink is the only way to make some money. While it may work at first, too much of this kills doll lines. Not everyone relates to the color pink, and no one wants to see everyone wear pink. When they all look alike, no characters stand out.

Finally, I want to talk about Barbie. Many of you probably didn’t know this, but Barbie wasn’t always a pink princess.

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Even Barbie had her moments where she suffered in the past. This is the reason Matt and El sold the company in the first place. Still, even after Barbie was sold, everything about her wasn’t pink. I had a Teacher Barbie that wore black.

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But the “new” Mattel had this “idea” that pink would sell better. Suddenly, Barbie was transformed out of nowhere into this pink icon. Now, all she wears is pink! And we hardly see any “teacher” Barbies anymore. She’s become this shallow pink princess with no career goals…

I think the Barbie doll has now become the reason many people hate pink.

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2) Attack of the Blondes

Mattel is very famous for their worship of blondies. In fact, many of Mattel’s leading girls are blonde. From Diva Starz, to Myscene, to Polly Pocket, blondes make up Mattel’s universe. I will admit, blondes can be ticket-selling points. But of course, many times the reason the blonde characters sell so much is because of, not only hair, BUT what’s she’s usually wearing, which is something that is usually prettier than all the other dolls.

Let’s make this clear. Some of Mattel’s blonde dolls sell less than other dolls. American Girl’s Kirsten didn’t sell as much as Samantha, even though she was blonde. Perhaps that’s just it. Mattel usually puts their blondes in all of the pretty girlish outfits and puts their other characters in drab fashions. They usually give their blonde characters unique hairstyles and all of their brunette characters the “normal” looks. Kirsten was the first blonde doll that didn’t look like that…Then again, she wasn’t originally designed by Mattel.

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Draculaura isn’t blonde and she sells well…so possibly, it’s not the blonde that does it. It’s the wardrobe you put with the doll.

Mattel doesn’t always see it that way when tackling its “human”dolls.

In Mattel’s universe, blonde hair represents leadership, attention-seeking, fashion, fun, and beauty. The blonde characters always get the attractive qualities. These qualities are never awarded to the African American, Hispanic, or Asian characters. “Sister” was Mattel’s attempt at “segregating” the black dolls from the white dolls so that blonde Barbie wouldn’t outshine “black” Barbie. They have put a stamp on their dolls because of this. We often find Mattel to have a hidden white superiority complex that is so deeply hidden it is difficult to prove.

Many times, Mattel tries to add some diversity, but in the end blondes always rule all. When all fails, we see the truest thoughts behind this company. When Mattel is struggling, you know what they usually pull out of their closet? Not a doll everyone has been asking for. No. They pull out a blonde. Usually, at this pivotal moment, when they pull out the blonde, they already have one successful blonde doll that’s not enough to fill the sale gaps, but is still selling better than the other dolls. So when they add the “new” blonde, they now have an over-abundance of blonde characters and a lack of one or more other ethnic groups/bruns/red heads.

I will share some examples…

American Girl used to be a doll line with many diverse characters. At one time, the historical line’s only blonde character was Kirsten. Then Kit came into the picture. Everything was in balance. But then came that moment when American Girl’s sales fell. Caroline was released.

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Girl of the Year has never had an African American character. Many hoped 2014 would be the year. And what did they give us? A blonde character.

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This is the exact same problem in Diva Starz. When Diva Starz’s sales were struggling, Mattel got rid of their sweet red-head, and replaced her with, you guessed it, another BLONDE character. Diva Starz then had TWO blonde characters, and two brunette characters, but no red-heads.

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It was the same with Myscene. When Myscene was on the brink of collapse, who did they release to replace Barbie? Another blonde!

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Ever After High has a really cool brunette character. But NOOO! She couldn’t be Snow White’s daughter (although Snow White has always been depicted as having dark hair). The “blonde” character has to get the shine as a “royal” character, as if all blondes are bubbly, shallow, and “royal”. In fact, why did they have to see Raven as a lead only if she shares the lead WITH the blonde? For once, couldn’t the blonde character have been in a supporting role? Like in Winx?

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One of the ideas that could solve this “blonde” problem would be to do what they did to Draculaura and Samantha: Put the brunette and red-haired characters in more appealing fashions with more attractive personalities. Is that so difficult?

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3) Our Main Character is a Loser, so They’re FIRED

Mattel usually always tries to create a main character with the most attractive qualities and fashion. Usually, their main characters are blonde and/or wear an awful lot of pink. But this doesn’t necessarily make their main characters safe. If Mattel senses that their main characters are not doing a good job, they always seem to think the best idea is to “replace” them or kick them in a corner with very little attention. This usually works AGAINST them. A main character is usually the character that drives the whole line and/or story. Without those key characters, we are missing something, even if they aren’t popular.

Mattel’s strategy, however, is to often get rid of their “loser” main characters and let the popular character take over. Sometimes, a character never even gets a chance. Marie-Grace and Cecile are an example. They’ve only been out two years, and yet were retired, while many of the American Girl characters have been around for seven years or more! They never even got a chance! They were clumped together with the other “Best Friend” dolls,  when they had their own time, era, and complete line! Now, we no longer have dolls from NOLA that cover the Yellow Fever epidemic.

And Mattel is never fair about screen time or promotion. They jacked Josefina so horribly, I’m starting to think she’s falling into the “loser” category.

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Mattel is a company that seems to expect immediate results. If they don’t get it, it appears they get rid of characters and over-do the characters that have the potential for popularity.

This happened in Monster High. Draculaura has taken over every line, and the lead character and many other ghouls have been cast aside. Many of the other characters get ignored, even the actual MAIN character! Since when has Frankie been the main character in a movie? Lagoona and Spectra haven’t been in a line in a LOOOONG time.

And it looks like with the new Monster High re-vamp and the Japanese “anime”, Draculaura has truly become the “main character”. Can’t you see I’m not lying with this?

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This really happened with the Barbie doll. Mattel has tried to make other diverse Barbies as main characters (like Sister), but it’s always clear that they want Barbie to lead. She is always the first doll to be introduced. She always has the most attractive outfits on. Come on. The other dolls didn’t stand a chance. Barbie’s popularity continues to grow, while all of the others fall behind.

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Do I have to re-iterate the fact that they replaced their cutting-edge Barbie in Myscene for the pink-princess doll Kennedy? It basically changed everything. Barbie was Madison’s best friend and River’s girlfriend. Did they really think they could just stick in Kennedy and everything would be okay? Fans hit the roof.

The problem with Mattel is they keep regurgitating dolls so often, they forget how many dolls they have. They end up ignoring the dolls they already have.

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4) Attack of the Tacky

When Mattel is in “Panic mode”, they are usually at a point where they have run out of fashion ideas. Towards the end of a doll line, or when they are low on sales, Mattel gets really, REALLY tacky. They start just coming up with any random design ideas that can range between original and weird.

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What really makes it bad is that they start tacking on a heavy load of pastels, which often makes the outfits less refined.

I can honestly say that there was a huge difference between Myscene in the beginning and how they started looking when things got rough…

American Girl has also gotten tackier lately. American Girl used to have high-quality and valuable outfits, many that could be found on very few dolls in the world. But ever since their Beforever launch, an attempt to appeal more to this new generation, it seems that they have slapped fabrics together. Kit’s new birthday outfit is shameful enough, but they had to go and throw a girl from 1904 in some go-go boots! I know those shoes were popular in 1904, but they weren’t very tasteful. Maybe this is just my opinion…

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Even Monster High’s original outfits were much more stylish than many of the outfits now. Freaky Fusion is…a blend of awkward monsters thrown together, and it shows. Flavas was the epitome of tacky, but their last remaining outfits were the tackiest ever. And yes, Flavas was also Mattel’s attempt to make quick money at a time when Bratz was taking over the doll market. See how tacky Mattel gets when they are desperate? They translate all of this into style.

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5) Books and Blogs: Who Cares If they Don’t Add Up?

American Girl, Monster High, and Generation Girl all had books to accompany their doll lines. Myscene, at one time, had an online blog. I understand that, many times, the books are written by authors that have nothing to do with Mattel. But they are meant to be for Mattel’s products. Mattel should know something about the books and/or blogs that are meant to represent them. Often times, however, I question whether Mattel really reads their own literature.

Often times, Mattel will release books, and then later release merch or promotion that contradicts it. Shouldn’t they at least read it over before releasing it? It might say something foul and they wouldn’t even know it! One thing is for certain, they do not live up to their stories-at all. This is really evident when they are low on money…Let me give some examples.

In the Monster High book series, Spectra and Invisi Billy were said to have been dating. But in the webisodes, here they come with Invisi Billy and Scarah! Say what now? After so many fans were drawn to the first couple, they pulled a switcheru on everybody. It’s almost as if Mattel didn’t care, as long as it could be a good selling point for the doll. They are often too focused on their actual products to notice such inconsistencies…But it’s sort of annoying. Don’t make books if you can’t keep up with them, jeez. As Spectra’s doll popularity decreased, and Scarah’s doll popularity increased, Spectra was simply the love interest that was replaced in the webisodes…Without any nod to the books…And thus, causing a fan war.

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Now, Mattel decided they would create a new “backstory” for Monster High with their movie Welcome to Monster High, which completely changes the characters altogether…So I guess all of those books and webisodes were pointless from the beginning.

Generation Girl dolls had a similar issue. Barbie Roberts was said to have come from Malibu, California in the books, Nichelle was from New York City, New York,  Tori was from Melbourne, Australia, and Ana was supposedly from Spanish Harlem, New York, right? But if you buy the boxes of these dolls, they all say completely different cities! Barbie is said to be from Los Angeles, Nichelle is from Harlem, Tori is from Sydney, and Ana is from Mexico City, Mexico! I know many of these cities are all in the same country, but it takes a bolt load of ignorance to think they are the same cities. It wouldn’t have been a problem had there not been confusion with accessories (especially food items meant to represent a particular city), or if the magazine articles the dolls came with didn’t emphasis a completely different place…Considering the books came out the exact time the dolls came out, that was a little awkward. That let the consumers know that it wasn’t just a change of plans down the line, it was an absolute glitch that no one paid attention to before release.

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Finally, I just want to use American Girl’s Kit. The girl is a tomboy and HATES the color pink. She HATES flounces. People who have read Meet Kit know this. So what does Mattel go and do? Stick her in a pink, flouncy dress for Easter. I understand that a Depression-era girl wouldn’t decide these things. But she has other clothes. Couldn’t they have highlighted the dresses Kit actually liked?  Just as they did with Felicity’s Dancing Lesson gown? Or with the red dress Ruthie got for Kit at Christmas? I think that’s pretty careless to create clothes that will bring discomfort to a character in the canon story…unless of course you’re like Mattel and DON’T CARE. They could’ve highlighted actual practical clothing an actual Depression-era girl would’ve worn.

They honestly release those books for extra revenue…But really, they should skip out on literature…

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You know what made it really obvious they don’t read their own literature? Conan O’Brian, host of the Conan O’Brian Show, visited American Girl Place in Los Angeles. He was talking to one of the employees there about Kit. Conan asked about her story. You know what story the employee told him about? The story from the Kit Kittredge: An American Girl movie. It became evident that he never read the books. He stated, “In Kit’s story, her father goes away to Chicago to find work.” That never happened in the CORE series! FACEPALM TIME! It’s odd for someone who supposedly knows about American Girl to mention the movie before the book series. Any fan knows that the Kit movie was NOTHING like the book series. In fact, Kit’s movie deviated the most from the main plot out of ALL of the movies! If fans know this, how much more-so should an employee? It was a shame to watch. I can’t even take that worker seriously as an employee. I couldn’t wrap my mind around it. This man has been working for American Girl all this time and doesn’t know the actual story behind Kit?

The plot is deviated the most when Mattel is losing money and fresh out of ideas. They have to swerve around the character traits to pull something new out of their hats.

I don’t even want to get started on Myscene. A long time ago, when Myscene was first released in 2002, it was announced on Barbie’s online “blog” that she was an Aries. The signature color for Aries is usually red. To represent her Zodiac sign, Barbie carried around a cherry-red cell phone and wore a matching cherry-red outfit, as seen at debut.

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Eventually, somehow, they switched Barbie into a Libra right under everyone’s noses. Hmm…And they offered no explanation for the cherry-red cell phone and matching outfit…

To this day, there are very few Myscene fans who know this information.

Oh well, I guess since no one questioned it, Mattel got away with it…as usual.

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6) Retirement and Poor Replacements

This is a little different from #3. #3 wasn’t necessarily about retired dolls, just dolls that have been out-shined by other dolls. This point is literally about retirement. Mattel is ever infamous for their MAJOR retirements when things get a little rough. Many times, Mattel is about retiring an “unpopular” or “unsuccessful character” and replacing that character with someone “better”. But many times, Mattel goes through this period where they retire extremely popular characters and no one can usually understand why. Most assume it’s for the sake of making room and replacements.

I don’t honestly believe they are interested in “replacing” dolls. They just keep making what sells.

Sometimes, during those desperate times, Mattel takes the worse actions.

One example would be their retirement of Summer from the Diva Starz. When they got rid of her, most fans expected a pretty reasonable replacement, like maybe a new Asian doll or something. But we got ANOTHER blonde doll IN pink! They replaced their ONLY red-head with another blonde girl.

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Another major retirement fail was of their only Latina character, Ana, in Generation Girl. Why would they do something like that? No idea. And their replacement was a quirky Asian character and ANA‘s boyfriend, Blaine…What’s the point of retiring the doll and then releasing her boyfriend?

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And again, in Myscene. They retired the cutting-edge Barbie, for a pink-princess Barbie doll look-alike named “Kennedy”. Wow. So they thought since the name was changed, she would be less “Barbie”? But then you go and make her just like the iconic Barbie…FAILURE.

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Mattel retired their best-selling American Girl doll, Samantha! Why? I don’t know. They said they were making room for new characters. But it wasn’t really business savvy, though most were happy they were making room for new characters…The replacement was not enough to bring the money back…

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7) Inaccuracy: When Nothing Makes Sense…

As mentioned before, Mattel often contradicts itself, which often makes it difficult for their stories to be believable.

But sometimes they are consistent. Yet, even when they are consistent, they have another problem: Inaccuracy.

This mostly applies to their doll lines that are based off of some other idea or concept, like Ever After High, Monster High, and American Girl. Mattel will squeeze anything to make a buck, and sometimes many things they throw together don’t make sense. They make it really hard to be a detail-oriented person and enjoy all of Mattel’s products.

Well, at least they tend to doll details…

Well, at least they tend to the details when they first release a doll line.

Inaccuracy is usually a major sign that Mattel is struggling, and this is how they ruin doll lines in the end.

American Girl’s Beforever is steeped with inaccurate products, which is a shame. The line is meant to inspire girls of today to learn history through a collection of dolls. But many times, they squeeze some modern items in there to sell the doll. For instance, Samantha’s headband.

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Ever After High has been slapped with the inaccurate bill, too. While Apple White is supposed to be Snow White’s daughter, and follow the “Snow White” tradition precisely, that’s not technically possible for her. Therefore, she is a rebel without even trying. 1) Snow White has ALWAYS been described to have hair as “black as ebony” since the original German story was published by the Grimm Brothers. But we talked about how Mattel worships blondes…2) The “evil queen” was born WAY before Snow White, and supposedly MARRIED Snow White’s FATHER. So, is Raven Queen going to be Apple White’s new Step-mother? Not possible, because apparently Apple White’s parents are Snow White and her handsome prince…

Unless Snow White dies, and Raven Queen ends up marrying Apple White’s older father, I doubt this could work smoothly. In other words, Apple White is still NOT a royal. She is actually, in fact, a rebel by default, as there is no possible way she can follow her “destiny”, even if Raven Queen WERE to turn out evil. The inaccuracy of the story makes it all a bit amusing, but since it’s so easy for children (and some adults) to overlook such details, you’d all be happy to know that, at least, the dolls are very detailed and beautiful. After all, the story was squeezed a bit to allow a perky blonde to take the lead, and to play on the “victim” heart strings people are pulling with today’s iconic villains.

In the end, however, I can see Ever After High’s story being a big confusing mess. Just buy the doll.

I have one more question. If Raven Queen is supposed to be the “evil queen”, why didn’t SHE inherit the magic mirror instead of Apple White? Raven Queen acts more like Snow White than Apple White…*gasp* Apple White is vain…easily jealous…controlling…acts like a queen…and owns a magic mirror…Perhaps, SHE’LL be the next evil queen! *gasp* There are still many inconsistencies. Apple White’s story seems to even deviate greatly from the original Evil Queen’s story, too. She doesn’t fit with any characters in Snow White, so I don’t understand why she is a “Royal”.

If Raven Queen was born to the Evil Queen, then wouldn’t that make Raven Queen Snow White’s sister? Wouldn’t that make Raven Queen…Apple White’s aunt? In this case, Raven Queen should be older than Apple White.

Don’t think too deep. It’ll ruin everything. Just stay in ignorant bliss so you can enjoy life. Just buy the doll…That’s all Mattel cares about anyway. They will squeeze any attractive story just to sell.

The Story of Snow White<—Click

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One last question: Why was the My Scene movie called Myscene Goes Hollywood, when the whole movie takes place in New York? Deceptive…

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8) Failing Up-Grades

When Mattel is in a pinch, their first instinct is to “upgrade” their lines. Every company does an up-grade. But it seems like Mattel always comes up with the most slap-dash ideas when they are financially in trouble. Their desperation always shows.

American Girl’s Beforever is a prime example. I don’t even know where to begin. They gave their 9 year-old 1970’s doll some platform shoes, their 1904 doll a headband, and modernized all of their historical fashion…

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Another example would be when Mattel decided to make the Diva Starz “taller”. I don’t know why they thought it was a good idea. It just made them awkward and hard to carry around. Instead of getting them more money, it became the end of the entire Diva Starz line.

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And remember when they made the My Scene dolls SMILE? Those dolls were the worst ideas ever.

Almost looks like a regular Barbie doesn't it? Why was this a good idea?

Almost looks like a regular Barbie doesn’t it? Why was this a good idea?

Lately, Mattel thought it would be a good idea to “de-scare” their Monster High Dolls by making their faces cuter and their details “painted on” rather than carved. I don’t understand. What’s the point of making monster dolls “cute”? They are MONSTERS. Now, instead of looking like “rad” teenagers, they look like kids who “want to be” teens…

The quality is obviously lower and the fashions are cheesier.

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They basically took all the characters’ unique details and threw them out in the trash.

Oh, and they changed the whole story behind them. So now, all of their old books, webisodes, and movies are MEANINGLESS. Now, you have to throw them out. Unless of course, you just bought the dolls…But wait…They changed them, too…

For Mattel, desperate times call for desperate up-grades.

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9) Flunk the Boys

Boys are a small accessory to girls in the Mattel universe. Of course, the target for most of Mattel’s products are young females. In Mattel’s company mind, this means giving a guy some attention as a love interest until his popularity dwindles. Their next step is to retire him, like all of the other “accessories”. Possibly, they may even try to replace him. Men are thrown around in the Mattel universe and treated poorly.

The Ken doll is a great example of this. He was Barbie’s “boyfriend” since the 1960s. He has had a fantastic line of clothing and accessories. Then, they suddenly tried to retire him in 2004, stating that he and Barbie needed to “spend some time apart”. That was a very bad idea. You know they had to bring him back. Ken never even had a Doll of the World yet! Throughout the years, he was always placed behind Barbie’s world of plastic. His retirement was an all-time low.

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It has become the same song and dance with Monster High. The boys are given one outfit a piece, with very few details or accessories, and often seem to wear the exact same outfits as one another with very few distinctions. This gives very shallow ideas to girls, and gives their competition, the Bratz, the upper hand.

Just look at Heath. He literally was only an accessory to Abbey. The boys in Mattel’s universe eventually end up in sets with the girls.

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Look at Abbey’s accessories…Wait…where are Heath’s accessories? WOW. He doesn’t really have any but a mitt, does he? -.- They are supposed to “share”.

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Heck, by the end of My Scene, the five boys had been reduced down to one: River, Barbie’s “boyfriend”…er, was it Kennedy by then? Who knows…

It’s really no wonder Mattel has a hard time relating to a male audience with their lines. Being targeted for girls is no excuse. Bratz Boyz can do it better:

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Two outfits, tons of accessories, a comb, a nice braided hairstyle, two pairs of shoes, and their OWN LINES, separate from the girls, like 1st edition Boyz…

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10) The Red-Headed Curse

Mattel’s world is blonde. In Mattel’s kingdom, blonde’s natural opposite is “Red Hair”. I’m not going to go as far as to say they have a personal prejudice against red-heads, as they always make dolls with Red hair. BUT when the going gets tough, it’s always a red-head that is on the chopping block.

American Girl has been around for years. Out of all of American Girl’s dolls, only ONE doll has been retired TWICE: Felicity Merriman, their Revolutionary War doll. She has a spunky personality that girls of today appreciate, but she has the hair color that Mattel deems as “hard to sell” for some reason. Though red hair never stopped the sell of Blossom from the Powerpuff Girls or Bloom from Winx, it seems to be the “sign” of poor sells for Mattel…

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In Diva Starz, Summer was the only doll retired during the line’s run. The sweet red-head was then replaced with a cutting-edge blonde…Which didn’t appease anyone. Shortly after, the line was retired altogether.

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Generation Girl also retired their red-haired doll, Chelsie Peterson. They claimed she “moved”. People were so mad. I mean, she was the most interesting doll in the line. Plus, she was the only doll from England. She was also a singer who came with a guitar. There were so many parts of her doll run still left unattended.

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Myscene’s Kenzie was a disappointment. She lasted shorter than any Myscene doll ever sold. They hardly elaborated on her background. And she was a beautiful doll.

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As you can see, Mattel has a record. They have never been very nice to their red-haired girls. Many of their lines, like Flavas, didn’t have red-heads at all! Talk about a lack of diversity…

Monster High and Ever After High hardly process red-head characters…

Mattel acts like having red hair is a curse or something…When is the last time they created a red-head for their main Barbie line? I can’t remember.

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11) Everybody Sings and Dances

Yea, just about any company uses the “arts” gimmick to get little girls to buy their dolls. Every doll line needs a “singing” and/or “dancing” line, where the doll can get fancied up in glitter or pastels and shimmy on a stage.

For Mattel, however, this is one of their “Panic Strategies”. Mattel may already have a singer and dancer, but when they are low on funds or ideas, no worries. They will release ANOTHER singer and dancer.

For instance, Monster High already had Operetta as a singer. But that wasn’t enough. They just had to make one of their popular werecats and their new witch doll, Casta Fierce, singers as well! Why does this line need three singers? I don’t know. Couldn’t they have had other more original interests? Oh wait, this is Mattel we are talking about…

Oh, and a fourth was added to the singing/dancing trio: Ari Hauntington! How many more Mattel before the MH brand becomes a pop girl group?

Double whamy: Pink and a Singer!

Double whamy: Pink and a Singer!

American Girl’s Girl of the Year already had a very popular modern-day dancer named Marisol. There were so many modern ideas they could cover. But no. In 2014, they released ANOTHER dancer: Isabelle. I’m still shocked they didn’t try the singer thing…I suppose it’s not as good for the movies…It was good enough for the Saige movie…Even though Saige ISN’T a singer…

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Barbie does the singing thing every new decade. She has done every occupation really. But I guarantee you, she’s done teaching much less than singing or dancing.

Polly Pocket, Flavas, I mean really. Singing and Dancing is apart of Mattel’s universe as a doll company. It’s their greatest green ticket, especially when funds are low. So, don’t expect anything original.

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12) We’ll Never Be Rebels

Mattel is capable of coming up with some pretty rebellious ideas, but Mattel likes to play it safe. While parents may approve, this doesn’t make them necessarily popular among the kids. Parents don’t play with these dolls, but the kids do. Many collectors appreciate detailed dolls. Many times, Mattel will give up good, detailed, and quality dolls for dolls that are cheap and wholesome.

Chelsie Peterson, Tori Burns, and Barbie Roberts from Generation Girl used to get a lot of bashing from “soccer moms”. Chelsie had a nose ring and three piercings in her left ear, Tori did too, and Barbie had a tattoo on her ankle (I’m one of the lucky few to get this one). At the time, that was a “big deal”. They were details that made those dolls unique and appealing. Well, Mattel is such a suck-up, they got rid of those unique details. Now, it’s no longer a big deal. But where is Generation Girl? A thing of the past. They didn’t even realize they were creating a doll trend at the time.

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Notice her heart tattoo on her ankle...

Notice her heart tattoo on her ankle…

Monster High got a lot of stigma for releasing a “spider doll”. Instead of ignoring people by trying to make the doll more appealing, she has only appeared in one line. Spiders may look scary, but at least they are a real part of nature. Oh, but vampires and zombies are okay, huh… -.-

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Monster High gets backlash from parents often about how “scary” their Monster High dolls look. And you know Mattel cares what parents (the people that won’t play with the dolls) think. What did they do? They just re-vamped the whole line so the monsters can look sweeter…and younger.

American Girl has gone light on the stories behind their Girl of the Year dolls, too. The last deep story they ever had for modern girls was Chrissa’s story on bullying. The other stories hardly touch on subjects that affect girls. They gloss over a few issues to help sell pretty merchandise. They have the potential to open the minds of girls. Instead, they would rather play it safe and give girls more materialistic values.

Flavas was also a pretty edgy line, but I think a lot more had to do with their retirement. They were just tacky altogether…

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13) Cheap Quality

Mattel always releases their dolls with the highest quality-in the beginning, during a launch, at debut. But after a while, Mattel gets comfortable. When things get rough, the quality declines. This happens with every company, but a smart company knows how to wheel around this issue. Many times, Mattel cheapens the quality because it’s cheaper to make toys that way. This keeps money in their pockets.

American Girl’s quality has decreased tremendously, and yet the prices have risen! They certainly don’t use the same fine materials, like real wood, real clothing fabric, and tin, like they used to. Everything is plastic-and yet, more expensive than when they used real materials!

Barbie used to be a high-quality doll herself in the 1960’s. Then they started creating her with that cheap hair and face paint. When I was little, I could never pretend she was swimming. Her hair and lipstick would fade!

Yea, her hair seems nicer in the picture, but the actual doll is not the same!

Yea, her hair seems nicer in the picture, but the actual doll is not the same!

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14) Mattel Doesn’t Listen to YOU

You would think that when Mattel is on their butt they would listen to fans more. Nope. In fact, the further Mattel is in a slump, the more they ignore fans. Does this sound familiar?

“We do not accept new product ideas.” That’s one of them. “We apologize for your dissatisfaction with our products. We have ___ for you to enjoy. Stay tuned for more updates”.

Mattel is usually at their best when they have competition. When they have competition, they suddenly come up with better quality ideas. Bratz kept Mattel on their toes. Myscene, Monster high, and Girls of Many Lands all came out around the time Bratz was at their height. Those three lines were of high quality at launch. But now that the competition is low, Mattel is getting a little too comfortable. Competition helps Mattel recognize their flaws and weaknesses. Without competition, they don’t see fans going anywhere else, no matter how messed up their tactics are.

No matter how many fans complain about the same things, Mattel continues to send “automated” emails and continues to reject new ideas. Their competitors, MGA, are VERY open to new ideas. This contributed to the success of Bratz and the reason Mattel always struggled all of those years. They still don’t understand what tweens want. They want to be HEARD. Since Mattel usually misses this point miserably, they always lose valuable ideas to their competition.

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So, now that you are aware of the Mattel pattern, fans shouldn’t be surprised when they see Mattel leaning on an idea that seems to be choking the life out of a doll line. They have a strange tendency of repeating patterns.

Leave me a comment and let me know what you people think! What Mattel dolls do you collect? What products have you purchased? Have you experienced what I have or do you think I’m a load of malarkey?

American Girl’s Beforever

14 May

Many rumors are flying around for American Girl, many of them include extreme changes to the American Girl’s historical brand of dolls. Many of them aren’t very positive. Now, I can just conclude that maybe most American Girl fans aren’t comfortable with change. But in the fans’ defense, American Girl doesn’t make change an easy transition, either. Every doll line deals with changes. Heck, every company makes changes. But American Girl isn’t like most doll lines. The reason why fans have a harder time dealing with changes to American Girl is because the “changes” cost so much.

Many people who actually buy and support American Girl dolls have been fans for years. The things that made them love the American Girls are slowly diminishing. And I’m sorry, the kids don’t make up the largest percentage of fans. They are too busy on I-pads, computers, and buying Monster High. And kids don’t have $100 on them like adults do.

I’m included in this bunch of adult American Girl fans. For years, since the retirement of key historical American Girls, I’ve seen the American Girls tumble down in an endless cycle of modern-day emphasis and a lack of quality. Now, there are even more changes being made to the American Girl brand. I already did an article on the Beforever line, but I’ve seen even more about Beforever. This time, I have more to say. I’m going to hit hard here.

 The Introduction of BeForever

I’ve seen the books. American Girl gave some dolls new “Meet” outfits. With the consolidation of the books, that means there will be less clothes and accessories to represent each book. Last, Marie-Grace and Cecile aren’t apparently included in this new and “improved” line. American Girl is also giving the historical dolls a different name: BeForever.

Consolidated books

This time, American Girl is selling three books per character.

I love this idea. I love the fact that, instead of lugging six books around for EACH girl, I would only have to lug three, or in my case, two, because I don’t see the purpose in getting the boxed sets…if I do decide to buy these sets at all.

For those who don’t know, the books aren’t being re-written, according to American Girl. They are just making the text smaller and making alterations to fit the new outfits. They are fitting six books into two. They are trying to make their beginner books “feel” like novels since children today are more “sophisticated”. I mean, look at how many children read Hunger Games? This will basically be like the American Girl Story Collections they had a long time ago…

The only problem with this is that it will intimidate children who are not so comfortable with reading. The smaller books encouraged easy reading to young girls. The Story Collections didn’t make much money (maybe because the original series was also still being sold). Though that was a different generation, there are still children who won’t gravitate to a book that’s too thick.

The first two books come together to form the core series. The third book is meant to be centered around a modern girl who travels back in time and goes through an adventure with the historical character. So, yea, anyone can see that they are trying to make the historical dolls more “appealing” to modern children. Readers get to choose what happens next and decide the ending.

I read the My Journey with Samantha excerpt on Facebook. They are taking a concept they could’ve used for Girl of the Year, and are placing it in Beforever so that it shows how relevant history can be for children today. The third Samantha book seems to focus on divorce. The Girl of the Year line, supposedly American Girl’s modern line of dolls and books, hasn’t even dealt with divorce yet. Really? You’re going to give a good modern story to the third Samantha book? But all they can come up with for Girl of the Year are some ballerinas…

The stories kind of remind me of the Magic Attic Club books. If you’re a ’90s kid, you probably remember those. To children in the 1990’s, they weren’t as detailed, unique, educational, accurate, nor as interesting as American Girl. Ellie, the neighbor who sends the kids in the story to her attic so that they can go on “adventures”, creeped me out as a child. But maybe this generation might appreciate that type of story-telling more than we did.

I like the idea of the new Journey books. They tell me so much about the characters. My only sadness is that Molly and Felicity don’t have books for their time periods. It would be so interesting to see girls travel back to WWII or the Revolutionary War. It would also be interesting for African American girls to see that there is more to Black American history than slavery with a My Journey with Cecile book. And since she shares a story with another American Girl, it would be better. I’m such a dreamer. I recommend these books to American Girl collectors. When reading this, children will recognize how privileged they are to live in modern times. It definitely helps children appreciate history more, and it’s also very entertaining.

My Journey with Samantha Book Excerpt

My biggest, BIGGEST pet peeve with these books: Some of the stories require you to have internet in order to finish reading. I know this is the “Age of Technology”, but believe it or not, every child does not have internet. To add, some children are often reading while traveling. They may not have internet access while traveling. This is also a miss if children want to read this at school. Who’s bright idea was this?

What I also dislike is that this is the end of the six-outfit-per-book tradition. This is also the end for all of those beautiful accessories that brought the stories to life. With just two books, there are only a few items for each character in comparison to what they used to have. Bummer Summer. Many of the outfits look like spring-time outfits. Samantha and Julie are the only ones that have coats. So, there won’t be much variety, so far. I saw this happening on a smaller scale, but now it seems like American Girl is changing that tradition altogether. I’m not totally against it as long as they give us new and BETTER outfits…which so far, doesn’t seem to be happening…More on this later…

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NO MORE LOOKING BACK SECTION OR ILLUSTRATIONS

After a huge panic, I realized that there is sort of a “Looking Back” section: Inside __’s World. And while it isn’t as detailed, doesn’t have any pictures, and has been condensed to two pages, I think girls can get the point. At least they have something that focuses on the history. I do feel that the original “Looking Back” sections were parts of their books that American Girl’s competitors always tried to imitate. I guess now their competition can move right in on that opportunity. But I’m absolutely fine with a brief two-page segment that, at least, sums the whole thing up. I also like that in Beforever there is a lot of focus on the characters. To me, the books are turning out to be the best improvements to the line.

I am a bit sad that there are no illustrations. I can live without it, because I enjoy using my imagination. I also understand that the illustrations caged American Girl into making only outfits that were “in the pictures” (or otherwise be shamed for “deviating from the pictures”). Some of American Girl’s other books, like the original History Mysteries and the Girls of Many Lands series, didn’t have illustrations.

But those illustrations in the American Girl books helped put pictures to words. It helped children understand what American Girl books were talking about. For instance, the horno in Josefina’s book is unimaginable without a clear explanation. Even a glossary to translate it can’t help a child understand what it is. A picture would make a child even more curious about it and its history. Now, it’s even harder to get the kids to understand what’s going on…

Even though children are reading books as advanced as Hunger Games, children still find it easier to read with visuals. Hunger Games is more appealing to kids than it was before because it has a visual now: A movie. Now, as an educator, I, by all means, believe in challenging children to read age-appropriate material, especially considering the target age. However, I notice that some kids don’t usually read for fun, and even when they do, they find it hard to finish what they start. It is usually much easier for children to pick up a smaller book, especially with illustrations. It encourages “fun” reading, so that it doesn’t feel like “homework” reading. I just wish two versions could be made available: one with pictures, one without. But overall, I’m pretty happy with the changes made to the book series.

 New artwork

I love the new artwork. I love the realistic portrayal. I just wish Marie-Grace, Cecile, Felicity, Molly, and Kirsten were able to enjoy the new art…

Josefina Is Missing a Book?

Don’t panic people. I received an email from American Girl about this. My Journey with Josefina is expected to be released in the FALL of 2015.

Although Josefina doesn’t have a Journey book at this time, we expect to
introduce one for her in the Fall of 2015.

Thank you for being a fan of American Girl!

Best wishes,

Your Friends at American Girl

No Marie-Grace or Cecile or Best Friend dolls?

On http://www.americangirlpublishing.com , I don’t see any books with the Archived dolls. MG and C JUST came out two years ago and are already being archived. American Girl has announced that they would keep the Archived girls’ books even after the launch of the Beforever line,

archived dollsbut they don’t have the other books open and obvious to find on their shop website anymore. Now you have to flip through 8 pages of the “Historical Fiction” section to find them. I’m just happy that they are still around.

Oh, and, btw, they GOT RID of the website games for all of the old dolls. That means no MG and C games.

A huge load of crap is the fact that there was no notice, no press release, no news of anything regarding these girls. There was inconsistency between what the store workers were saying and what the Facebook workers were saying. Nothing added up. Now, we all find out American Girl just basically LIED when they clearly stated to most fans who inquired about archivals that they weren’t “archiving any dolls this year”. American Girl has been designing these dolls for TWO years (maybe even more than that). It was trademarked long ago. They KNEW that these dolls were not in their plans, and yet waited so late to announce it. It was almost like they “forgot” about them. I’m sensing another 2000-2001 Felicity problem here, if anyone remembers her retirement back then… These girls ended up retiring on the spot, without warning, and fans are upset because they will not be able to collect and gather items before they disappear. They act like people can just pop up with $100 PER DOLL in two months. That’s someone’s rent money.

Maybe they plan on re-releasing the Archived dolls in the future with the new books. That is left to be seen. Samantha was re-released, so that option isn’t completely far-removed. The only positive thing about this whole change is the return of Samantha, and they couldn’t even get that right…

I’m not even concerned about the Best Friend dolls. It’s also as I said before, they are “accessories” to the main girls. It never was fair how some girls got friends, and the others didn’t have one. I was so mad when Julie got a friend before Addy or Kirsten, but I knew their friends’ dolls “wouldn’t sell” like some of the other best friend dolls they released. So, look how fast they disappeared. Just like all of the other outfits and accessories. What is a loss is the disappearance of their only Asian historical. Pathetic. But it was pathetic when they decided to make their only Asian historical a “sidekick” to begin with.

American Girl says they want to “move away” from the “best friend strategy”. I can see why. It stops them from making new historicals, and they stay stuck in one time period. The outfits they could’ve been making for the actual American Girls often got placed on the best friend dolls. Just a waste of space.

The difference between the other “best friends” and the Marie-Grace and Cecile collection, however, is the fact that MG and C represented a whole new event that was never touched on by any of the other American Girl historical characters. Now we don’t have anyone representing that event. Even with Ruthie and Ivy gone, Kit and Julie will still be around to represent the Great Depression and the 1970’s. We can still hope to see outfits and accessories for their collections. Since Ruthie and Ivy were best friends to two of the main American Girl historical characters, when and if they make new books for the Beforever line, we will get to read new books with Ruthie and Ivy in them. That is not the same case with MG and C. And yet, there was still a lot about the NOLA collection that was left half-done. I still didn’t get my musical stand and notes. Neither did I get my medical kit for MG. Oh, and by the way, now we’re only stuck with ONE black girl.

So, I guess that means Addy’s not being Archived any time soon, huh? I was quite sure Cecile was supposed to be the “pretty, well-dressed” black doll that was going to replace Addy. I was wrong. In this case, I’m glad I was. It’s just sad there isn’t room for two black characters.

Another additional mess is the fact the majority of Caucasian characters are blonde. Samantha will stick out like a thumb on a hand. Maybe that’s what they want, so she will get more attention, but I think we are lacking in the Caucasian variety as well (Perhaps if you don’t consider Rebecca a part of that Caucasian variety, and rather ethnic variety…). There are different hair colors besides blonde in the Caucasian ethnicity. Where are the red heads? Where are the brunettes? We lost three of our lovely bruns (Ruthie, Marie-Grace, Molly), and ALL of our redheads (Felicity, sort of Nellie, and Emily)…

No More Archived Dolls’ GAMES

As mentioned before, the Archived girls’ games are GONE. I know a lot of children who enjoyed playing Felicity’s and Molly’s games even though the girls’ dolls were no longer around.

This really bites my head off.

New “Meet Outfits” and other clothing 

I blame the fans for this one. Fans whined and complained about new outfits for the American Girl historicals so much, American Girl just decided to get rid of the old outfits altogether and replaced them with new, less accurate wardrobes. Way to go, fans. Again, as I always say, fans are always the first to beg for ridiculous things, and then blow a candle out when they realize it’s worse than before. The point is there is no point in fixing what isn’t broken. But fans didn’t see it that way.

So now, Kit, Rebecca, Samantha, Addy, and Julie will be getting new outfits…and some of the clothing items stink. Kit’s birthday outfit hardly seems like Kit. It’s so flouncy, I wonder, again, how much American Girl reads their own literature! Everything is so drenched in pastels, my head is spinning. Sure, everything is frilly and pretty. But not all of it speaks to my historical tastes. This is not to say everything is bad and ugly. Some items are very attractive. But it just feels like the vast majority is…missing something.

Samantha is marketed with a freaking HEADBAND on! It’s almost as if they stuffed a modern girl in a pretty dress from the 1990’s, and labeled it 1904. It’s almost as if they drew inspiration from Disney’s 1950’s version of Alice in Wonderland! And okay, I know bangs were never extremely accurate for a Swedish girl like Kirsten at the time of her release in the 1980’s. Bangs weren’t an extreme trend in the 1800s, though the trend came and went often. I mean, there were bangs, but the convenience of every doll that came out in the 1980s (the era of fringe) having bangs seemed like an attempt to modernize historical dolls rather than focus on historical accuracy at the time.

Am I asking too much to expect an improvement?

Oh well, at least the actual Samantha doll has a bow, even if she does still come with a headband…

Possibly, the girl on the front cover IS a modern girl, since the third book is supposed to center around a modern girl. Perhaps Samantha has go-go boots because she got “tips” on modern fashion from this modern girl. That doesn’t make me happy. I get enough of modern girls with the Girl of the Year. And I’m not a big fan of Girl of the Year story-telling.

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Samantha’s Holiday outfit is awkward for me and a far cry from the beautiful cranberry dress she used to have. The plaid fabric makes it look more like a school outfit than a holiday one. But maybe that’s just my taste. I love the boots, though. The shoes are getting better and better every time…

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Samantha wasn’t the only doll stuck with a headband. Caroline follows the trend from all the way in the 1800s! And the outfit that matches that headband looks like they borrowed inspiration from Disney’s Elsa from the movie Frozen…Yes, it looks like a DISNEY PRINCESS costume. In person, it looks cheap. I do not recommend this at all. And yet, this is the only new outfit Caroline got. I didn’t think her old birthday outfit was all that great, as I wasn’t fond of the “stickers” on the dress. BUT at least the style was more authentic.

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Kit looks like she belongs in the 1950’s instead of the 1930’s. I really miss that bell cap. They “dumbed down” Kit’s wardrobe. It lacks so much detail and authenticity. I expected an improvement, not a down-grade. Kit’s school dress was more realistic than this. Would a Depression-era girl wear matching shoes with her outfit like this? And what about Kit’s androgynous overalls? Oh wait, maybe they don’t appeal to these girls today…It takes the next generation to ruin a perfectly-created line. Kit’s collection, by far, is my least favorite.

They added too many bright colors to this line. I understand that the colorful dresses make it more appealing to little girls (I suppose), but Depression-era kids found it hard enough to keep their clothes clean. Pastels would’ve made life harder. I would understand if they made one colorful dress for Kit. But they went crazy with the fabric colors and designs. I don’t like Kit’s designs or fabrics. It’s just too busy for me. Kit’s collection was once my favorite collection. It is now a collection I hope will have many items retiring.

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I’m really going to miss Kit’s feed-sack dress, which brings me to another conclusion. Because they changed the birthday scene on the cover, they changed the text dealing with Kit’s birthday, too. If you are not a fan of the series, this may not bother you. I know most fans only collect dolls anyway. I got into American Girl for the stories, so I’m a stickler about the books. I am in fact more in love with the stories than the dolls. And yes, I know it’s a doll company, and doll companies will change outfits to fit their business, but I don’t have to support something I don’t like, either. Everything has a consequence. If American Girl makes changes that I don’t like, then they have to deal with the loss of my money and support. Simple as that. However a fan becomes a fan varies, and I’m one who appreciates their story-telling. I collect so many other historical dolls, I don’t care so much about American Girl’s dolls alone. American Girl had appealing characters and story-period-accurate clothing,which made them stand out from other historical doll lines. In fact, I’m more about story-character accuracy than even historical accuracy. I absolutely love the individual character personalities. These characters have more depth than any other personalities associated with doll lines. They have distinct interests and hobbies. Most doll lines (and I collect many) have cue-card descriptions to characters, descriptions that usually give typical, superficial diversity (she’s the sporty character, she’s the glam character, she’s the sweet character, she’s the smart character, etc). But now, the things I happened to appreciate about this doll line are a bit screwy.

Just look at the hideous birthday dress Kit’s wearing now. I’m disappointed. My favorite part of Happy Birthday, Kit *SPOILER ALERT* was when Aunt Millie made Kit her mint green dress. Kit had been grouchy from the heat, and from having to wear winter clothes in the spring and summer. Then Aunt Millie surprised Kit with a mint green feed sack dress. The color and style was so cool, that Kit felt cool in the middle of the heat as she put it on. I loved that moment, that connection with Aunt Millie, and it made me love the dress even more. This new birthday dress doesn’t even compare. I hate when companies change the book to go along with future plans. They could’ve at least made the dress a cool color.

This also goes along with all of the other dresses that they’ve changed. Samantha never talked about her dress in Meet Samantha, so that’s an easy change. But what about Addy’s dress? That hardly looks like a simple dress she would’ve gotten from a simple southerner in Meet Addy. Rebecca’s dress is okay, it just really isn’t AS authentic, but it will do. That’s how I feel about most of the outfits. Many are just barely hanging on a historical thread. Some are just out-right modern. Many outfits seem re-used or seem to belong in another time period besides the one it is being marketed to. It’s just…messy. I’m not one of those fans that like cute and frilly, semi-historical, semi-contemporary outfits. Some people like to collect dolls for their cute-ness, and if you’re that type of fan, you may fall in love with Beforever. But as for me, I buy things that are story-accurate and historically-accurate, even if it’s not cute. I prefer a home-museum of hideous but authentic artifacts to just a bunch of pretty semi-historical items, though I like pretty things too…If they represent the characters and history well. I am a fan of that first and foremost, so most of the clothing items turn me off.

This is also what I hated about Felicity’s lavender dress. It was just not as authentic. But at least, they didn’t have to change the text. They had to change the text in Felicity’s books after they changed Elizabeth’s hair from brunette to blonde in Felicity Learns a Lesson, but it didn’t change the nature or emotions of the story…Though I never bought any of the new books with blonde Elizabeth…

brunette elizabeth

And no, the above is not a photoshopped picture…

blonde elizabeth

For those of you who don’t know, Felicity had been retired in 2001. Prior to 2001, Felicity’s best friend Elizabeth’s hair color was brunette and her eyes were brown in the original book illustrations. When Felicity was re-released with her movie in 2005, they decided to change Elizabeth’s hair color to fit more with the movie. They changed the character’s hair for the movie so that she wouldn’t look related to Felicity or wouldn’t be confused with Felicity because many of Felicity’s relatives had dark hair in the film. I still don’t understand how they thought people would confuse red hair with dark hair, but that was their explanation…Yea, I didn’t really like blonde Elizabeth.

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Aside from the fact that the text will change, Kit’s new birthday dress is hideous. It’s the ugliest and most disarranged dress I’ve ever seen coming from American Girl. The collar stretches awkwardly to an obvious make-shift bow. If I were Kit, this would be more embarrassing than the rick-rack dress she was always complaining about. The ribbon belt on the lower half of the dress looks like it’s awkwardly holding up a skirt that’s too big to fit on Kit. It looks embarrassingly raggedy. The dress LOOKS like it came from a sack. It looks like it was cut up every-which-way, and thrown together at the last minute. It definitely doesn’t look like a kind and caring Aunt took the time to put a beautiful dress together for, basically, her granddaughter. It looks like she slapped some table cloths together just to shut Kit up…

To add, Kit hates pink. That’s a “no, no” in my book. I am all about character-portrayal accuracy. Thus, this piece is definitely not something I like. I would be so embarrassed to wear a color I despise to my own birthday party. Maybe a Depression-era girl would appreciate just any dress. But wouldn’t it have been better if it was a dress that was in a color she actually liked? Wouldn’t it have been better if it was in a style that was true to Aunt Millie’s talent of making things “beautiful and useful”? It just looks useful…not beautiful.

Kit’s birthday dress isn’t the only dress I’m not feeling. I’m not a fan of polka-dots, so they can have Kit’s reporter dress.

kit

AQ_BKC52_FL_1Julie’s Meet outfit is so plain without all of the fancy accessories. It lacks the detail that the original outfit had. They simplified her outfit with a shirt, jeans, and a sweater vest. Really ordinary. The original “Meet” outfit had embroidery near the neck-line of a tunic-styled top, a little belt on the waistline, and even had pleats. It even came with two tops instead of one. This new outfit looks like a costume. Any kid today can throw this look together, and I think that’s what Mattel is aiming for: girls can draw inspiration from this simple fashion and create their own Halloween look-a-likes. Any girl can find a tank-top with decals on it, jeans with flowers on them, put a sweater vest on, and call themselves a 1970’s girl. Everything about this look screams “costume-ready”, and, yes, Mattel has taken advantage of this.

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It takes a little more effort to make a perfect costume that matches the original “Meet” outfit…There are just so many details to consider! It had more of a “historical” and an “authentic” feeling to it.

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Most children wore stripes and tunics in the 1970’s, and fashion magazines don’t show children sporting decal-printed tank tops in the 1970’s…

Just go to Google, type in 1970’s tank tops, 1970’s tops, 1970’s fashion, and look at the results…There are no results showing 1970’s decal-printed tank tops…There are hardly any results showing blue-jeans with decals on them…

But there are plenty of stripes and plenty of tunics, so we know it must have been popular and common. Let me make it easier on you. Click the links below.

Google Search

http://www.thepeoplehistory.com/7kf/1978girlsclothes.jpg

http://cdn2.retrowaste.com/wp-content/gallery/1970s-womens-fashion-ads/1970-girls-fashion-01.jpg

Instead of creating actual time-period costumes, they have designed some “modern-day” outfits that are “inspired” from the historical American Girls’ outfits! That…is even worse than I thought they would do. But at least they didn’t funk up time-period costumes. Apparently, they have been shifting through Polyvore…

I’m assuming that American Girl decided to make the dolls less “historical” and full of pastels so that it would make it easier to make more modern clothing for girls to match. I guess their “market research” showed that little girls don’t like dressing up in historical costumes, and would rather wear clothing that is trendy; clothing that they can wear anywhere without looking weird. These “inspired” outfits are supposed to promote the Beforever line because it’s supposed to show how girls can borrow styles from the past to apply it to modern-day clothing. And that is a lovely idea–in theory. However, if the cost is a less educational approach or a more inaccurate approach to the actual dolls’ wardrobes, that defeats the purpose in promoting Beforever with girl-sized, “history-inspired” modern wardrobes when the doll’s clothing is basically modern itself. This is fundamental proof that American Girl is trying to “modernize” a HISTORICAL line of dolls.

They also tried so desperately to turn Julie into a 1970’s teenager. “Let’s grow her up a few years so she can have trendier clothing”. One of Julie’s outfits come with some platform shoes! What? No child at the age of 9/10 would look like this in the 1970’s! What research do they do? I’m sure over half of those designers at American Girl LIVED during the 1970’s as children. Do they honestly remember wearing PLATFORMS as children? It’s like they got amnesia the moment they began working on Julie’s design! However, the outfit that is marketed with those shoes are to DIE for. I think the outfit is period-accurate and attractive in person.

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There’s one more pet peeve I have with Julie’s collection. Julie’s Christmas outfit doesn’t even look like a Christmas outfit, even for a girl who lives in California…And yet, that’s what American Girl calls it. At least it’s cute. Anyone can buy it and pretend it’s for some other occasion. I accidentally told a friend that this was Julie’s birthday outfit. They believed it. When I told my friend what it really was, after looking it up again, my friend said I didn’t even need to explain because it can pass for anything. This won’t go well with “Christmas” playtime. So that just means Julie is without a Christmas wardrobe…The only thing that even slightly screams Xmas are the bow and belt as they are of a velvet fabric.

Julie 1

Julie’s outfits are not where it ends. Most of the new outfits for all of the girls look more like modern-day costumes effortlessly trying to depict the past rather than actual antiques. Some of them are just completely “out-of-season” and don’t match the events they are marketed to represent…

Some outfits just feel recycled and re-used. They basically recycled Cecile’s outfit, dyed it a different color, tweaked it a bit, and threw it on Addy. Talk about a lack of creativity. And if any of you know the story of Meet Addy, you would also remember that *SPOILER*the southern woman in the story gave Addy her “Meet” dress while she was running away from slavery with her Momma to the North. Can you really see a girl running away from slavery in a dress that looks as fancy as Cecile’s dresses? Addy, sitting on a ship for months (*SPOILER*At the end of the first story, the southern woman takes them to a ship heading North), in a dress that possibly a wealthy girl of color would’ve worn? It just doesn’t seem very realistic.

In fact, isn’t that the exact same dress Harriet wore in the Addy: An American Girl Story play? Fellow blogger and American Girl wiki admin, Nethilia, pointed this out. It’s obviously a dress a wealthy girl of Color would’ve worn…

Addy-7

Nethilia’s photo, from Americangirl.wikia.com and American Girl Outsider blog. A very strong-willed African American woman. 😉

Despite the lack of character-accuracy, which is a must for me to buy, many of you may be pleased to find that the dress is really gorgeous in person.

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Screen Shot 2013-12-16 at 7.54.18 PM

I also like Addy’s school outfit. It is the most period-accurate out of all of the outfits. I love that it’s still a blue color, though the pastels are getting to me…But that outfit was done perfectly.

Click to see Addy’s School outfit

But even this isn’t enough to ease my irritation.

To strike the lowest blow, what is with all of this PINK? All of this barfing pink! Samantha, Caroline, Rebecca, Kit! Kit even has some hints of pink in her “Meet” dress! They even changed Kaya’s and Samantha’s background colors to PINK! Didn’t the Girl of the Year JUST come out with PINK?! I mean, aren’t there other colors in the rainbow that people in history bought? All of these pastels are sickening! Attack of the Barbie, anyone? Not that I don’t get enough of it walking down the toy aisle in my nearest Walmart…

AS_BKC55_FL_1

AD_BKC45_FL_1

AR_BKC54_FL_1   AQ_BKC52_FL_1

AW_BKC60_FL_1   AS_BKC63_FL_1 If this is what’s supposed to sell to these kids, then I’m glad I’m not a kid today. This is pathetic. At least throw in some white.

I was impressed with Josefina’s Meet outfit. I love the color tones in her skirt much more than I liked the old one, and it is period-accurate, but maybe not as practical for a rancho worker and her daily life…It looks more like something a New Mexican girl would wear to a fandango. But since that happened in the first story, I like it. If you see it up close, it looks really nice. The colors are rich and vibrant. I like it.

Click to see Josefina’s outfit

Rebecca’s outfits are rather nice in person. Her Holiday dress is a favorite of mine, but NOT necessarily appropriate for a winter holiday. It fits more of a “spring-time” theme in my opinion.

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What really “Grinds My Gears” about Rebecca’s collection is how badly they are trying to “remove” the emphasis on her religion in her collection. They changed “Rebecca’s Hannukah Dress” to “Rebecca’s Holiday Dress” as her title description. When my classroom kids clicked it, they thought it was her Christmas dress…

Overall, we have some outfits that are pretty, but many others that fail at being story accurate, character accurate, historically accurate, age-appropriate (Julie, you’re guilty), or just simply beautiful (Kit, why did they screw you over). The rest are one color, you guessed it: Pink.

American Girl is starting to realize people don’t like many of the fashions, so they have revived their old “Meet” outfits. They are now called “Classic Outfits”. So, they are still available for purchase, if any of you are interested. I know I am.

Accessories

As I mentioned before, there are not as many new outfits for the books as there used to be in the 1990s. Many of the old accessories have retired. In just TWO MONTHS, some of the items have disappeared. Some items are still around, and some have been re-used from other American Girl collections (Many from the NOLA girls’ collection).

And guess what ya’ll? The quality of some of the new items are horrifying low. One example would be Samantha’s locket. Samantha comes with a locket that DOESN’T open. All of the old lockets could open. And that new thing costs $24! Maybe they are so low on funds that they couldn’t produce high-quality lockets, but it’s so disappointing that American Girl has lost so much value with such high prices. Advice: Keep your old locket. When buying something from this new line, I recommend you see these items in person before you buy them. Or ask questions about everything you desire to purchase before you buy the item or before you decide to replace your old items. Many of the items are not of great quality…

Another problem I have is, again, Rebecca’s religion being “neutralized” to appeal to more “Christmas-celebrating” households in the advertising of Rebecca’s products. They mashed her tea time collection with Sabbath.  Her Sabbath set is now called her “Tea-Time Traditions”. Come on, American Girl. State it as it is. They are a part of her Jewish culture. Don’t try to mold her to feel more comfortable with “Christmas-celebrating” households. Educate children on the diversity of religion in the USA. Please.

THE PRICE

Despite the obvious lower quality and inaccurate “period” clothing, American Girl decided to BUMP the price of the dolls up $15! Apparently, in American Girl’s mind, they think they deserve a pat on the back, a job well done, as if we should grace them with 15 more dollars! No they didn’t just screw us over by discontinuing FOUR $100 dolls in TWO MONTHS. No they didn’t just retire MOST of their old accessories in TWO MONTHS, which would usually take months to collect. And now they expect US to buy their $115 dolls? And that is not including the prices of the playsets and accessories, which are at very awkward prices as well.

One of Samantha’s outfits HAS to be bought with a tea set! They made it a “requirement”, which bumps up the price of that outfit. Um, I don’t need another tea set, thus I don’t need that outfit.

American Girl, you’re making me laugh as I start to realize the joke you are. I am NOT fitting $115 in my budget. Considering how people feel about some of these horrendous outfits and your poor unprofessional moves, you would think they would make it easier by lowering the prices. But oh no! You just have to find more reasons to screw people OVER!

And they just gave me more reasons not to support Beforever’s dolls. If I do get a doll, she will be naked and half this price. She and her outfits won’t be coming home at the same time, I’ll tell you that. I feel sorry for anyone who wants to put this kind of money into the line. Good luck pumping this kind of change out. I have plenty of bills to pay that I won’t put on the side for this mess of a doll line.

Beforever

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The new “title” for the historical characters is “Beforever”. Whoever thought that this name was a good idea must have been drunk. Or they wanted to appeal to the “hashtag” generation (I suppose “historical characters” doesn’t go over well on Twitter, Facebook, Vine, Instagram, or whatever other social media). I guess this is supposed to be easier for kids to read and understand more than “historical”. But it cheapens the brand. What’s wrong with children learning about the word “historical”? It is supposed to be an educational line, after all. Apparently, they think this lame, cheesy new title will appeal to children more. It might. But it’s still lame. Let’s replace the value of history by telling them to “beforever”. I hope they don’t keep this title “Forever”. What’s wrong with keeping it simple? They are historical characters, therefore, historical. Period. Apparently with Mattel, fans don’t talk, money does. So this fan’s money will stay in her pockets.

So that’s my spin on the new Beforever line. After reviewing everything I’ve seen and heard, I am just completely torn apart when it comes to the line. Man, it looks like I’ll be saving a LOT of money this year, first with the Girl of the Year and now with this. I am open to some changes. I am considering getting the new consolidated books with the pretty artwork, but without the “Looking Back” section, my old books are more valuable to me than the new ones. I want the My Journey with books. I really would’ve appreciated books focusing on WWII and the American Revolution-two of America’s most important events, but I’m still getting those My Journey with books. I still do like some outfits, but many of them are not amazing enough for me to rush out and buy them. Many outfits would look really nice on some of my dolls, but sadly, many outfits fit well with a modern setting rather than a historical one. And I like only a few of their modern dolls’ outfits, so that doesn’t help a fan like me. Maybe that’s what American Girl wants. Maybe they want girls to see that historical girls didn’t dress much different? Not sure how they want to work that. I am a stickler for story-character-accuracy, perhaps even more than historical accuracy, and that has depleted.

I did get the chance to visit American Girl Place. Everything that I thought was bad was pretty bad, but things that I thought were “meh” turned out better. See everything for yourself. 😦 Too disappointed in Kit. The only thing that caught my attention was the My Journey with Kit book, and that’s sad, because I usually come into the store excited with all of the items. The prices were also scary, too.

Click Me to see what this Beforever line is all about so you can form your own opinion. Amazon.com has them set to be released August 28, 2014.

Read Other articles about American Girl:

American Girl Videos

Samantha is NOT Edwardian

The “Real” American Girl models who brought the dolls to life!

American Girl dolls: Do blondes sell better?

Grace Thomas, the New American Girl + My Qualms with American Girl

Meet Cecile and Marie-Grace!

Meet Caroline!

Kit Kittredge: American Girl’s “bad girl”

Farewell Molly

Black History Month Honors Addy and Cecile

Meet Saige Girl of the Year 2013

American Girl Isabelle 2014

Felicity’s Archival and Part 2

Kirsten’s Archival

McKenna 2012’s American Girl

American Girl and my obsession

American Girl at McDonalds

American’s Girl’s first EVER American BOY?

Monster High’s Getting a Theme Song Change: “We Are Monsters”

18 Sep

Rumor has it that Monster High is trading in the original Monster High Theme song Fright Song for the song We Are Monsters. It’s meant to sound like a cheer…

At least the singer is more talented…And I love the style of the song. The meaning is better too!

But the older one is catchier, less…girly. It had much more edge, and it was good for introducing all the characters and the whole line! The new one is kind of generic…particularly the chorus.

Well, so was the original one, but the original was scarier…ya know, more ghoulish. The new one is too…friendly.

So, let me know. Which one do YOU like?

Or

Below are Tutorials for the new We Are Monster dance moves, and behind the scenes with Madison Beer as she records the newest song!

Ever After High—The Monster High spin-off series

8 Jun
Are you a Royal or a Rebel?

Are you a Royal or a Rebel?

I just found out about the new Ever After High line soon to be released this summer. Ever After High, unlike Monster High, has a set story (probably fitting with a storybook theme).

Are you a Royal or a Rebel? Ever After High takes place in a world where fairy tales are real (unlike Monster High, who isn’t from an alternate universe). The Royals are the fairy tale people like Cinderella, Snow White, and Prince Charming, who will all get “happy ever after” endings. At this school, they prepare to be just like their parents, and keep the fairy tale stories going. However, there is one condition, everyone must accept their role in the story, otherwise all the characters supposedly “disappear”.

The main royal character is Apple White, Snow White’s daughter, who is in line to be the next Snow White. She is popular, pretty, perfect, and well…shallow. She wants everything to stay the same. Her best friend is Sleeping Beauty’s daughter.

The main rebel character is, of course, Raven Queen, future Evil Queen from Snow White’s story. Raven doesn’t want to take that path and become evil. She wants to be able to decide her own destiny. This is a threat to Ever After High, and the current Headmaster Milton Grimm, is against this rebellious attitude. His brother, Giles Grimm, on the other hand, who appears to be locked in the school basement, also feels the same as Raven. Thus Raven is called the Rebel. Her best friend is the Madd Hatter’s daughter…

What do I think of the franchise?

Pros

1) I love the story. Unlike Monster High, the webisodes are more than just a bunch of weird teenagers obviously directed to a generic tween market, and has an engaging story line. These webisodes actually seem like a television show, and I’m more interested in them than Monster High’s. The opening song is better too. Maybe not as catchy as Monster High’s, but certainly the singer is better. Monster High’s singer was talent-less.

2) It’s also more appealing to parents and religious folks. Parents who found the buying and selling of ghouls and ghosts a little too much for their kids, or found it offensive, will enjoy this new line because it is wholesome, and isn’t suggestive. People who are against superstitious and gothic encouragement in children will love that this line can appeal to everyone.

3) The artwork is prettier than MH.

4) The Eco punk style is appealing to me.

Cons

1) The dolls are boring. They lack the detail that Monster High has simply because of one simple fact: most of them are human. Monster High’s dolls were much more interesting. These remind me of a Liv doll, very sup-par to a Bratz doll, and even a winx doll.

Apple White soon to be Snow White

Apple White soon to be Snow White

Raven Queen doll doesn't want to be the Evil Queen, and wants to chart own destiny.

Raven Queen doll doesn’t want to be the Evil Queen, and wants to chart own destiny.

2) Some of the main characters aren’t positive role-models. I find Apple White to be snobbish, vain, into herself, so unlike Snow White, and undeserving of her fate. I mean Cleo de nile was too, but she supports the lead girl Frankie, who is a good person. I find myself, and many others do too, leaning more to Raven. The promotional question is almost pointless to ask: Most people are Rebels. I can’t see the other main girl being that popular…then again, she wears pink and has blonde hair…

3) Which brings me to my next point. This line is too girly. I feel a return to Barbie with this line. Mattel always manages to throw Barbie in the mix…Especially with all the fairy tale, imaginary stuff…Monster High was even more appealing to males and adult audiences because it wasn’t like that. Males and adults in general aren’t very interested in fairy tales. Monster High has a wider appeal.

4) Race and Ethnicity becomes an issue because they are human. Monster High were Monsters, so race wasn’t a factor. When race comes into the picture, blondes sell, and the others don’t. That’s the reality.

5)In MH,  the school was more engaging, and the characters were more interesting. They could do more interesting things with the characters. The Fairy tale theme limits the characters to their stories.

6) Some of the story in Ever After High doesn’t even make sense. For instance, if Apple White is Snow White in the future, that means Raven Queen is going to be her Step Mother. Wouldn’t that make Raven Queen older? Or if not, shouldn’t she marry Apple White’s father first before she becomes evil? And shouldn’t SHE have the magic mirror, not Apple White? Plot hole alert! And if Pinocchio’s daughter is starting over as him…shouldn’t she be made of wood? And even if she WERE to start over as him, how is that possible coming from a HUMAN? Didn’t Pinocchio TURN into a REAL boy at the end of his story? More on this issue here ——>>> Mattel’s screw-ups

7) MH had better promotion. They had journals, a music video, and even a boy band reference. They promoted being yourself and standing up to bullies, and loving yourself the way you are. Ever After High does promote being yourself…vs not? Some of the characters are so shallow, it’s annoying.

So of course, we can’t expect it to be just like Monster High, but I’m pretty sure it’s not the next replacement. While they may be running out of ideas for MH, EAH isn’t striking enough to dominate MH. I can see them being equal. I think this line is meant to match up with the Disney Princesses, Tinkerbell, and Winx doll lines.

Ever After High

Ever After High…They kind of remind me of the last new Myscene look…

TRIVIA

C.A. Cupid is moving from the Monster High line to the Ever After High line. Her whole look has changed. She looks more human. Cupid announced the transfer from MH in 2012. I personally don’t like the new look, but she’s pretty…in artwork form. The dolls stink in my opinion.

C.A. Cupid traded in her gothic look for a sweeter one.

C.A. Cupid traded in her gothic look for a sweeter one.

Monster High vs Bratzillaz: the Halloween Trend

14 Jul

Yes, Bratz has come out with a line called Bratzillaz. After the line was first announced on facebook, I took a peek. And I admit, at the back of my mind I couldn’t help thinking…”Wow, these dolls look an awful lot like Monster High.”

Bratzillaz

I’m a Bratz fan, heart and soul, but I’m honest with myself when I see the doll line heading in a certain direction. Bratz have always had really outrageous lines, they even had a “ghoulish” line back in 2005 called Midnight Dance. Even though I would say it was more of a Gothic line, it was still very “Halloween-ish”. Bratzillaz have a similar taste in my mouth, except the colors are brighter and the clothes are girlier. This is a result of there being a female designer for Bratz rather than the male designer Carter Bryant.

I hate to bring him in this. But the truth of the matter is he was the genius behind the Bratz fashion. Why? Because he was a dude. I hate to be sexist, number 1 because I am a female, but women make dolls that are too “fashionable” to the point they can’t start trends. It’s too predictable. Women make clothes they would like, and the clothes they like are “girly”. Bryant was a male designer who more than likely thought about what appealed to him: four sexy babes who wear fashions that even men would think were cool. Bratz didn’t have all of this imagination “wear” before 2006. Then Barbie Fairytopia happened, and here comes the Pixiez. Bratz weren’t the dolls for all the magical fairies and princesses. Bratz used to be the line that had the rockstars, the tokyo clubs scenes, the beachwear, the spy outfits, the gothic style…nothing that hinted of being “imaginative”. This is what made them different.

Bratz Midnight Dance-Bratz as Goths

Back to Bratzillaz, I do think the line is very detailed and pretty. It still has a bit of the Bratz edge. To me, it is a better version of Monster High. However, it still feels like a copy-cat. “Zillaz” reminds me of a monster like Godzilla, and they even have a MUSIC VIDEO just like Monster High! Bratz have been known to make fun of the Barbie line (Tweevils). If this is a joke to make fun of Monster High MGA, it’s not very funny. It looks like an imitation. I didn’t even know Monster High was that popular even worthy of imitating.

Because I’ve been hiding in a doll cocoon, I thought Monster High was the most unoriginal idea ever. You can’t go very far with monsters, especially not in High School. Eventually, they will graduate…And to add the line is centered on high school. How many lines can they possibly think of pertaining to high school? Although Bratz oddly seem to remain teens, their life isn’t centered around high school, so they can go beyond high school, no sweat. But Monster High is turning out to be the latest “freakish” trend.

Of course, I know that Bratzillaz aren’t meant to represent monsters. They’re really witches. But who would guess that? Take one look at their pets, and you start thinking “that’s weird, and monstrous”. And aren’t witches a part of the ghoul society?

I’m not saying the line is ugly, but I do hope that Bratz doesn’t cave into the craze. I hope they remain the original Bratz. I don’t want the Bratz to be confused with another line. What’s worse, I don’t want people crying they copied and I don’t want Mattel placing another lawsuit on MGA. We just got Bratz back. I don’t want to see them fade again. To add, it’s making them seem like they’re running out of ideas, and that Mattel’s idea is winning. It’s making them look like pathetic wimps.

Side note: Did anyone else notice that Monster High is like a complete re-vamp of Diva Starz only they’re ghouls? They say “ghoul-o-rama”. Didn’t Diva Starz say “Cool-o-rama”? Monster High also say “Ghoulicious”…didn’t Diva Starz say “Divalicious”? They even have big feet and heads like them, only Diva Star were meant to be mechanical dolls of the “future” (Turn of the 21st Century=Y2K). Oddly familiar…

So which line is your favorite?

Monster High

OR

Bratzillaz

Which artwork do you like best?

Monster High

OR

Bratzillaz

And lastly which is your favorite music video?

OR

Vote and comment to let me know what YOU think about the Halloween fright dolls!

My personal favorite music video is the Bratz. They’re super sassy and sexy! But I have to admit, Monster High’s song is catchy and it was the first! Monster High’s song reminds me of the songs on Disney Channel nowadays though: no talent. It’s also very cheesy. “When I’m with my peeps?” Really? And “My boos”? Very cheesy. And then they have a generic black rapper in the video like they did in Rebecca Black’s video, “Friday”.  Monster High seems more “little girlish”, which most dolls SHOULD be. But Bratz looks older, and is more appealing to a wider audience. It’s what makes them different from all the other dolls.

Bratz were the first dolls to promote being different, and even though Bratzillaz seems like a major copy, the whole idea for Monster High’s existence was to be an edgy line that competed with the Bratz. So both are even steven.

Monster High is very limited to ghouls and high school. I can’t see the lines expanding. After they do a prom line, beachwear, pajama wear, school dance line, after school club line, and shopping line…what’s next? After they’ve done all the popular monsters, then what? They’re going to keep re-making the same old lines over and over. And all the characters wear the same colors in every line! Why does Draculaura wear pink in every line that comes out? No variety. It’s not like monsters can go to Tokyo or be Pixiez without looking like monsters…too much of a similarity. Monster High is also too sweet for my tastes. Bratz have a naughtiness about them that attracts me. They’re daredevils. Whereas Monster High is just a ghoul line designed to make Monsters look nicer. Not my thing.

Remember this 2003 Bratz Music Video? Really, we can say Monster High got it from the Bratz, huh?

 

American Girl dolls FIRST EVER AMERICAN BOY?

13 Jul

I’ve recently been scouting on trademarkia.com, the place where every American Girl fan finds out about the first American Girl stuff, and recently found a trademark that read AMERICAN BOY. Even though the Bitty twins have a boy, there’s never been a whole section for boys!

Before you say this might be a fraud, remember all of the other dolls that have recently come out that have been on trademarkia for years before any recent news about them arrived: Rebecca, McKenna, Marie-Grace, Cecile…remember? This is also a legit site for patented ideas that are now beyond the process of idea, and have been TRADEMARKED by someone, or in the process of being a product. And we all have to admit that almost every product we’ve seen on this page has come true. Now any idea is subject to be dropped because it isn’t finalized, so don’t get your hopes up too high. But it does make you wonder…what does American Girl have up their sleeve this time?

This is a recent trademark. Some of the goods associated with him are CHILDRENS BOOKS; COMIC BOOKS; BOOKS AND BOOKLETS FEATURING FICTIONAL AND NON-FICTIONAL STORIES, ADVICE BOOKS, ACTIVITY BOOKS, COLORING BOOKS, CRAFT BOOKS, PUZZLE BOOKS, NOTEBOOKS, STATIONERY, STICKERS.

http://www.trademarkia.com/american-boy-85547311.html

It sounds like it might be in the form of the MyAmerican Girl dolls, where they have different books like crafts, advice, notebooks…it seems that they will be modern boys. But we can see that it will be a new section. I can’t see them repeating times in history. And from the trademarks, we also don’t see a mention of actual DOLLS, which is what all the other dolls have had in their trademarks. We see TOYS instead. I mean, I’m assuming that this is supposed to appeal to boys, so what boy is going to want to play with dolls?

However exciting, it really will be hard for them to appeal to boys through this company. Even though I know American Girl is trying to expand their target audience so that they can gain more money, American Girl has a reputation of being a company for…well…girls. Trying to invite a boy to attend the American Girl Place so he can buy an American Boy will be a bit awkward. At the same time, I can’t see little girls wanting to buy boy toys. It will be a little rough. Well, it’s left to be seen.

JUST IN: Valerie Tripp will be the author of a boys’ book series! According to a Time magazine article, “the guy-focused series follows a group of cabin mates at modern-day Camp Wolf  Trail, a riff off of a real summer camp in Maryland, according to the Washington Post.” It’s not confirmed whether this series is tied with the trademark, and as this article was in 2011, it’s not for certain. But the trademarkia date is as recent as can be: June 1, 2012. At the time, it looked like Valerie Tripp couldn’t find a publishing company. But now right here in 2012, she may have found American Girl as her publishing company.
Read more: http://newsfeed.time.com/2011/11/02/american-boys-to-get-an-american-girl-series-of-their-own/#ixzz20Tf7qnKz

So lets look forward to what American Girl has in store! We still have the new American Girl historical Caroline to look for in stores. And maybe soon an American Boy to join us in our homes!

http://www.trademarkia.com/company-american-girl-llc-64466-page-1-2

All New American Girl Historical Doll HAS BEEN ANNOUNCED ON FACEBOOK! Introducing CAROLINE ABBOTT!

16 May

For those of you who have been hearing the rumors, this isn’t shocking at all. The news of a new doll, especially one named Caroline, has been circling the internet for some time now. Caroline has been trademarked for a year, since before Marie-Grace’s and Cecile’s release so…this isn’t shocking for American Girl fans who have been following up on things. Some people even knew the author was Kathleen Ernst.

But for those of you who haven’t, this is it!

What we have been given is the month of release: September. So she will be here in time for the fall season, right after McKenna’s movie release on dvd. Yipeee!

The first thing we can be sure of is that there is only ONE girl being released this time, so from the looks of it, they’ll go back to the original American Girl book format. Even though the new format was interesting, it just didn’t promote the dolls as well. The older format helped modern girls relate to the historical girls, like seeing that girls from back in the past had holidays, school, birthdays, changes, summer fun, etc just helped girls relate to them better. It also gave relatable accessories that girls could set up and picture living during the time, how the girls interacted in school, ya know, it was just a more interesting experience. Marie-Grace and Cecile just gave the impression that they were display dolls, not playable dolls.

The second thing we know is the title of the book covers. American Girl Publishing has announced them: Meet Caroline, Caroline’s Secret Message, A surprise for Caroline, Caroline Takes a Chance, Caroline’s Battle, and Changes for Caroline. Sounds interesting.

So any skeptics? Theories? We know one thing: she ain’t Asian, not with a name like that. Oh darn. We also know she has wavy hair…Oh you don’t? Well, lets share a semi-picture.

I’m not sure about this, but she doesn’t seem to be wearing a bonnet. I’m not sensing a pilgrim here, but I might be shockingly surprised. What I wouldn’t be surprised about is a Western themed girl. Civil Rights seems like a no-no, but it might be. Who knows…I know one thing, I better be getting my red-head with the brown eyes this time around.

Any ideas from you guys? And do you have any other thoughts? Leave a comment below and look forward to a new friend this fall!

JUST IN:  Caroline’s time is 1812. It has been posted by American Girl. More info soon!

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More in: Caroline’s picture has been REVEALED by American Girl. Also, she is from Sackets Harbor, New York near the shores of Lake Ontario as the war of 1812 begins.

The new doll Caroline Abbott!

Caroline Abbott book posted by Eurynome in AGPlaythings!

Can I say I am VERY disappointed? American Girl is getting worse and worse with their bright “ideas”. Not only is she a stereotypical blonde, but she is wearing pink–the same color Marie-Grace wore for her debut last year! So unoriginal.

Furthermore, with Felicity’s retirement, we are missing enough red heads. Even though I’m aware that red heads don’t make that much money in American Girl, it still would’ve been more creative. This doll is so boring and so expected. I feel like no creativity went into this doll. She looks like Lanie without bangs. And what did I tell you before about American Girl and this “curly curly” phase (if you read my Marie-Grace and Cecile article)? The dolls are getting less and less original, and there is no variety. I might as well buy a Lanie. If all the dolls are going to look alike, what’s the point of buying this one?

Then this is going to be the third, the THIRD, story that takes place in New York. They couldn’t think of a more interesting place to settle the character? Really? And I’m here to tell you for all of you people who don’t know much about history: the War of 1812 was n0thing more than the Revolutionary War again. So what makes this doll so interesting? Really?
So comment and let me know what you guys think. I’m personally very disappointed. In fact, this will be the only doll I won’t buy. I saw some pros and cons to the Marie-Grace and Cecile line, but Caroline…I just can’t gel with the doll.

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More In!: From Marylandpinkandgreen.com:

Now in September, 200 years after America secured its standing as a truly
independent nation, American Girl’s newest historical character, Caroline Abbott, shows girls today how to
stay steady and believe in themselves during difficult times. Caroline, an
independent and adventurous nine-year-old girl whose story is set near Lake
Ontario during the War of 1812, learns to face her most challenging moments
using her heart as her compass. Going above and beyond to help those around her,
Caroline gives of herself without expecting anything in return—becoming the kind
of real everyday hero that any girl can
be
.

The story sounds awesome! Something I am NOT disappointed in! I think the story being set by the Ocean is an interesting setting for the plot. I am not all over New York personally, but I do like bodies of water, and sailor tales. Also, the story sounds exciting, and is set in a significant time in history! More information on the story can be found on the website: http://www.marylandpinkandgreen.com/2012/08/meet-american-girl-caroline-abbott.html

Also, for all of you doll collectors, a playset and boat has been posted! The sets are to die for! CLICK the pics for a bigger size!

Meet Caroline with her book!

Caroline’s boat! Cute!

Caroline’s playset! A parlor maybe? Love it!

THE STORY PLOT:

Living with her family in Sackets Harbor, New York, Caroline loves sailing with her shipbuilder father, and she even dreams of captaining her own ship one day. But after British sailors capture her father and cousin, Caroline does her best to keep the promise she makes to her father to stay steady and ride storms through to better weather. In the end, Caroline finds—and proves—her own steadiness and strength as she navigates the challenges of wartime.
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Plot summaries/book synopsis have been announced! WOOT!
Meet Caroline: Caroline Abbott is doing what she loves most—sailing on Lake Ontario with Papa—when her world turns upside down. A British officer boards their sloop, announces that Britain and America are at war, and takes her father prisoner. As Papa is led away, Caroline promises him that she will stay strong and steady until he returns. She tries hard to keep her promise by helping Mama run the family’s shipyard. Then the British attack her village and it looks as if the American side is in trouble. Can Caroline stay steady enough to help win the day?
Includes an illustrated “Looking Back” essay about America in 1812.Caroline’s Secret Message: Caroline and Mama make a dangerous trip across Lake Ontario to the British fort where Papa is a prisoner. When Mama isn’t allowed to see Papa, it’s up to Caroline to pass a secret message to him—right under the nose of a British guard. Caroline hopes desperately that Papa will be able to use the information to escape. But can she get the message to him? And even if she does, will Papa understand it? When Caroline and Mama return home, all they can do is wait and hope. On Caroline’s birthday, an unexpected gift lifts her heart. Includes an illustrated “Looking Back” essay about Wartime in 1812.A Surprise for Caroline: Caroline Abbott imagined it would be great fun to have two girls staying at her house for the winter. But her friend Rhonda Hathaway and cousin Lydia are both twelve, and sometimes they seem to be better friends with each other than with Caroline. Worse, they’d rather stay inside styling hair than go skating and sledding. Nothing Caroline tries seems to change things, not even the special Christmas gift she gives to Rhonda. Finally, hurt feelings lead Caroline to make a rash decision—one that puts all three girls on very thin ice. Includes an illustrated “Looking Back” essay about Growing Up in 1812.

Caroline Takes a Chance:Caroline, like everyone else in Sackets Harbor, is waiting anxiously for the first supply boats of the year to arrive. Without supplies, the shipyards can’t build boats to fight the British. When Caroline and her friends Rhonda and Seth go out fishing in Papa’s skiff, they’re excited to catch sight of a supply boat—until they realize that it’s being chased by a British warship. Desperate to save the supply boat, Caroline comes up with a daring idea. Will her plan work? Or is it a dangerous and foolish risk? Caroline has no time to think—she can only plunge ahead. Includes an illustrated “Looking Back” essay about Getting Around in 1812.

Caroline’s Battle: Caroline’s Papa has barely returned before frightening news arrives—British warships are headed for Sackets Harbor, ready to attack. Every able-bodied man, including Papa, must go and fight. Mama and Caroline are left alone to guard Abbott’s Shipyard from the enemy. Caroline tells herself she would do anything to keep Papa’s shipyard safe. But when the battle seems to be lost, Mama gives her a terrible order. They must burn the shipyard to the ground to keep it from the enemy. It’s the one thing Caroline isn’t sure she can do. Includes an illustrated “Looking Back” essay about America in 1812.

Changes for Caroline: Caroline receives a letter asking her to come and help on Uncle Aaron’s new farm. Although she hates to leave her family, Caroline is pleased to see her cousin Lydia—and to meet Lydia’s pretty cow and sweet baby calf. Determined to help out in any way she can, Caroline keeps watch when a thief starts sneaking around the farm. Then she makes an unexpected discovery—and learns that some things are not as simple as they seem. When Caroline returns home at last for an Independence Day celebration, she is treated to a wonderful surprise. Includes an illustrated “Looking Back” essay about Changes for America in 1812.

McKenna-The Newest American Girl-Girl of the Year 2012

21 Dec

Long time no see. 😉 I’ve been away for a while (literally) but now I’m back in action, this time focusing on the Girl of the year.

Well, I’m a little shocked her name is McKenna. It’s a very unusual name. Even though this name has been tradmarked for more than a year, I just didn’t expect it to be her name. But nevertheless, so far I love her personality. She is strong-willed, and a gymnast; two of my favorite themes. It will also make an interesting movie. I just hope the movie isn’t on a Tuesday again. I’m always busy that day!

http://dolldiaries.com has posted her doll image. It is also on American Girl facebook. I will post it too. And an image of her book has also been shown.

These were the things I was looking for:

1) Short red haired curly top (like the original Agnes and Agatha from the Samantha series). First off, there aren’t enough red haired dolls, and most of them have either long hair or medium length. I would love a little red haired curly top bob. It would be a unique addition to the GOTY collection. They’ve only had one red head in the GOTY collection, and none of the red-head characters have had curly hair.

AND/OR

2) light green or brown eyes. For some reason, I’m looking for some bright green eyes mostly. Possibly to replace Felicity’s.

And/or

3) African American doll. Where is the African American girl in the GOTY? Yet, I’m not going to completely complain, as we’ve just been rewarded one in the Historical collection…

AnD/or

4) doll in red-There isn’t one GOTY whose signature color is red. I mean, I know the color can be a turn-off compared to the “softer” colors that tend to sell. I mean, red is a color that seems to scream “alarm” to most people and doesn’t always seem inviting. Even the colors blue and green tend to sell less. I guess it’s because they seem more “boyish” than the colors pink and purple. But the last red thing I’ve seen in American Girl was Felicity’s and Kit’s dresses. Samantha had that cranberry Christmas dress. The GOTY has no color red. It would add some variety.

and/or

5) Twins or doll in wheelchair-Because I’m an identical twin, I would love to read a story about twins. But if not, a story about someone who has to deal with a disability would be interesting. I can imagine the accessories! But kids aren’t interested in the disabled, so I’m not sure…

6) Sonali mold-I’ve only seen the mold once, it would be interesting to see it used again. Also, the Kaya mold too. It’s very interesting.

Things I want to avoid:

1) Hazel eyes-AGAIN! First off, Kanani had hazel eyes, Cecile had hazel eyes, Lanie had hazel eyes…it’s just too much. Too many hazel-eyed dolls all within the last couple of years.

2) blonde or brunnette girl-AGAIN! Lanie was enough. Kanani and Marie-Grace and Cecile was enough.

3)Josefina face mold-AGAIN! Rebecca and Cecile already had the mold, and Marie-Grace was similar.

4) doll in pink-I’m sorry, pink looks cheap to me. Some dolls look okay, but it’s too common.

Now after my examination of McKenna, to me the doll isn’t the best, but she also isn’t SUPER disappointing either.

Well, one thing I am happy about is her blue eyes. Not exactly what I wanted, but still not what I didn’t want. Her hair is interesting. It’s actually refreshing that she doesn’t have curly hair, even though I still want my red haired curly top. But we have had too many dolls with curly hair, so I can wait for the sake of variety. She isn’t African American, but because of Cecile, I can wait for that too. I’m a little disappointed in not having a doll dressed in red, but at least it isn’t pink. Her theme is sporty, yet again, but I can see gymnastics being an exciting movie theme.

I really don’t like that she has the Josefina mold. That is really disappointing. I was hoping for the classic mold. It just makes the girls look their age, and it gives a happy, cheerful look about the doll. I’m not sure about the hair color. At least it’s not too blonde or too brun. It almost seems like a good blend of blonde, red, and brunette. Not bad. that might be just the thing that gets me to love her is her hair.

But I have to see the doll up close to make my final decision. I’m not a big fan of the GOTY, but some dolls have won me over before, particularly Jess, considering there were no Asian characters in the American Girls at the time.

So what do you all think? Leave me a comment and let me know! Also be on the lookout for the McKenna movie trailer!

Felicity Merriman—the Next American Girl doll to go! Part 2

6 Sep

And again, I receive a flimsy email back. In the last post, I sent an email to Mattel how they have been gravitating away from the historical value of the American Girl dolls just so they can focus on modern dolls and keep up with this “backwards” generation who only value fame, clothes, and money. And yes those things are nice, but for children, they are the main reason why parents are broke and seem to be losing control of their children and their desires. This generation is the “I want” generation who feels the world owes them something, but have a hard time working for it. They are quite spoiled, undisciplined, and uneducated. And Mattel? They really don’t care. The company of Mattel is only a greedy, crooked business who is out to wipe American Girl from it’s original innocence and goal of educating children about history to another doll like Barbie, Bratz, and Liv that promotes fashion, fame, spending, and unrealistic goals and dreams that, let’s be honest, they’ll never achieve. They are encouraging little girls to act like teenagers, instead of like American Girl dolls, dolls that encourage girls to love themselves, to love youth as long as they can. They don’t give girls unrealistic expectations and make them feel like they have to dress a certain way to feel accepted. This is the email I received that is so similar to all of the other emails I sent. I suppose a letter will be more effective:

Dear American Girl customer,

Thank you for taking time to express your feelings about our decision to
move Felicity® to the American Girl Archives?.  We are very sorry for
the disappointment this has caused you.  We know Felicity has touched
the lives of millions of girls over the past 19 years.  

We can assure you Mattel did not drive this decision.  While Felicity
has been one of American Girl's most popular historical characters since
her introduction in 1991, we felt the timing was right to preserve her
place in American Girl's history, making it possible to introduce new
characters and time periods for our customers to enjoy.

Girls will still be able to see Felicity and learn about her stories at
the American Girl Archives on our website. Her stories will live on
through her timeless book series, DVD, and Mini Doll, which will
continue to be available and sold through retail locations and through
americangirl.com.

Again, thank you for writing to us. We value your opinion and welcome
your comments.

Sincerely,

American Girl Customer Service
Phone: 1-800-845-0005 or 608-831-5210
Fax: 608-828-4790
Available Monday - Sunday 7 a.m. - 10 p.m. Central Time

They are lying when they say Mattel has nothing to do with it. That company has everything to do with it. They say they want to introduce new time periods and dolls, but it seems to me they want to introduce more modern time periods and dolls just to keep up with this generation and it’s “ideas”. One thing I will say about American Girl is they are expensive. About $95 plus tax. Liv and Bratz don’t run nearly half that amount which could contribute to the success of those dolls. Perhaps Mattel can learn from that and downsize the height of the dolls, but increase the quality of the dolls to lower the price. But getting rid of the historical value is the worse thing to do. It ruins the quality of the doll.

My final word on this matter is I think American Girl dolls are better off gone than made into dolls that are like Liv and Bratz dolls.