Yes, Bratz has come out with a line called Bratzillaz. After the line was first announced on facebook, I took a peek. And I admit, at the back of my mind I couldn’t help thinking…”Wow, these dolls look an awful lot like Monster High.”
Bratzillaz
I’m a Bratz fan, heart and soul, but I’m honest with myself when I see the doll line heading in a certain direction. Bratz have always had really outrageous lines, they even had a “ghoulish” line back in 2005 called Midnight Dance. Even though I would say it was more of a Gothic line, it was still very “Halloween-ish”. Bratzillaz have a similar taste in my mouth, except the colors are brighter and the clothes are girlier. This is a result of there being a female designer for Bratz rather than the male designer Carter Bryant.
I hate to bring him in this. But the truth of the matter is he was the genius behind the Bratz fashion. Why? Because he was a dude. I hate to be sexist, number 1 because I am a female, but women make dolls that are too “fashionable” to the point they can’t start trends. It’s too predictable. Women make clothes they would like, and the clothes they like are “girly”. Bryant was a male designer who more than likely thought about what appealed to him: four sexy babes who wear fashions that even men would think were cool. Bratz didn’t have all of this imagination “wear” before 2006. Then Barbie Fairytopia happened, and here comes the Pixiez. Bratz weren’t the dolls for all the magical fairies and princesses. Bratz used to be the line that had the rockstars, the tokyo clubs scenes, the beachwear, the spy outfits, the gothic style…nothing that hinted of being “imaginative”. This is what made them different.
Bratz Midnight Dance-Bratz as Goths
Back to Bratzillaz, I do think the line is very detailed and pretty. It still has a bit of the Bratz edge. To me, it is a better version of Monster High. However, it still feels like a copy-cat. “Zillaz” reminds me of a monster like Godzilla, and they even have a MUSIC VIDEO just like Monster High! Bratz have been known to make fun of the Barbie line (Tweevils). If this is a joke to make fun of Monster High MGA, it’s not very funny. It looks like an imitation. I didn’t even know Monster High was that popular even worthy of imitating.
Because I’ve been hiding in a doll cocoon, I thought Monster High was the most unoriginal idea ever. You can’t go very far with monsters, especially not in High School. Eventually, they will graduate…And to add the line is centered on high school. How many lines can they possibly think of pertaining to high school? Although Bratz oddly seem to remain teens, their life isn’t centered around high school, so they can go beyond high school, no sweat. But Monster High is turning out to be the latest “freakish” trend.
Of course, I know that Bratzillaz aren’t meant to represent monsters. They’re really witches. But who would guess that? Take one look at their pets, and you start thinking “that’s weird, and monstrous”. And aren’t witches a part of the ghoul society?
I’m not saying the line is ugly, but I do hope that Bratz doesn’t cave into the craze. I hope they remain the original Bratz. I don’t want the Bratz to be confused with another line. What’s worse, I don’t want people crying they copied and I don’t want Mattel placing another lawsuit on MGA. We just got Bratz back. I don’t want to see them fade again. To add, it’s making them seem like they’re running out of ideas, and that Mattel’s idea is winning. It’s making them look like pathetic wimps.
Side note: Did anyone else notice that Monster High is like a complete re-vamp of Diva Starz only they’re ghouls? They say “ghoul-o-rama”. Didn’t Diva Starz say “Cool-o-rama”? Monster High also say “Ghoulicious”…didn’t Diva Starz say “Divalicious”? They even have big feet and heads like them, only Diva Star were meant to be mechanical dolls of the “future” (Turn of the 21st Century=Y2K). Oddly familiar…
So which line is your favorite?
Monster High
OR
Bratzillaz
Which artwork do you like best?
Monster High
OR
Bratzillaz
And lastly which is your favorite music video?
OR
Vote and comment to let me know what YOU think about the Halloween fright dolls!
My personal favorite music video is the Bratz. They’re super sassy and sexy! But I have to admit, Monster High’s song is catchy and it was the first! Monster High’s song reminds me of the songs on Disney Channel nowadays though: no talent. It’s also very cheesy. “When I’m with my peeps?” Really? And “My boos”? Very cheesy. And then they have a generic black rapper in the video like they did in Rebecca Black’s video, “Friday”. Monster High seems more “little girlish”, which most dolls SHOULD be. But Bratz looks older, and is more appealing to a wider audience. It’s what makes them different from all the other dolls.
Bratz were the first dolls to promote being different, and even though Bratzillaz seems like a major copy, the whole idea for Monster High’s existence was to be an edgy line that competed with the Bratz. So both are even steven.
Monster High is very limited to ghouls and high school. I can’t see the lines expanding. After they do a prom line, beachwear, pajama wear, school dance line, after school club line, and shopping line…what’s next? After they’ve done all the popular monsters, then what? They’re going to keep re-making the same old lines over and over. And all the characters wear the same colors in every line! Why does Draculaura wear pink in every line that comes out? No variety. It’s not like monsters can go to Tokyo or be Pixiez without looking like monsters…too much of a similarity. Monster High is also too sweet for my tastes. Bratz have a naughtiness about them that attracts me. They’re daredevils. Whereas Monster High is just a ghoul line designed to make Monsters look nicer. Not my thing.
Remember this 2003 Bratz Music Video? Really, we can say Monster High got it from the Bratz, huh?
Generation Next 